Dick Wechsler

Owner, Lockard & Wechsler

Role: President and CEO at Lockard & Wechsler Direct
Location: Hastings-On-Hudson, NY, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Dick Wechsler

LWD, a privately owned LLC, is a full service agency with over two decades of experience…

Experience

President and CEO
Lockard & Wechsler Direct
Jan 1990 — Present · Irvington, NY, US
Direct Marketing, DRTV

Education

Connecticut College
BA
1971 — 1976

Skills

Lead Generation
Direct Response
Digital Media
Media Planning
Integrated Marketing
Art Direction
Creative Direction
Digital Marketing
Direct Marketing
Marketing Strategy
Television
Interactive Marketing
Marketing
Online Advertising
Radio
Direct Response Television
Advertising
Media Buying

Contact information

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Work email
•••••@lwdirect.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Lockard & Wechsler Direct

Advertising Services · 66 employees · Founded 1991 · Irvington, New York, United States

Lockard & Wechsler is a full-service performance marketing agency, where science, art and culture drive ROI. Our expert team of media and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaPro™, to deliver results quickly and easily. Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful integrated performance marketing campaigns. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate-Client Focused- We’re passionate about doing what’s in your best interest. So, if there’s nothing in it for you, there’s nothing in it for us-Smart Negotiators- We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy-Industry-Savvy Professionals- Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services.

lwdirect.com

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About Dick Wechsler

Experience

President and CEO

Education

Connecticut College

Skills

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