Dibyadeep Dhar

Manager - Digital Transformation, Trade Marketing & Go-to-market Strategy @Unicharm

Gurugram, IN

Manage digital transformation, trade marketing and GTM strategy, optimizing primary billing, e-commerce expansion, and distribution efficiency to drive revenue growth and market penetration. Standardized 100% of retailer, customer, and product master data using Zoho DataPrep & Zoho Forms, reducing duplicates by 30%+ and cutting reporting errors by 25%. Onboarded Super Distributor model for South India, managing contracts worth ₹2400 Cr+($272M+) annualized billing potential. Diagnosed transaction-level leakages, flagging 8–10% discount overspends, and enabled corrective actions to curtail Trade Spends. Building a real-time dashboard scaling to 500+ employees, integrated with Nielsen & 1DS, enabling market share tracking across 30+ regions improving forecast accuracy by 15%. Optimized e-commerce & quick commerce strategy for Amazon, Flipkart & Zepto, delivering 240% YoY growth through product positioning and pricing.

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore

PGDM, Business marketing

Patha - Bhavan

Higher Secondary, Science

St. Thomas' College of Engineering & Technology

B.Tech, Information Technology

Patha - Bhavan

Secondary, general