Dibyadeep Dhar
SALES TRANSFORMATION & GTM STRATEGY – SPATIAL DATA ANALYSIS & MARKET OPTIMIZATION | Ex-VBL | Ex-Bata | NMIMS (MBA\'19)
- Role
- Manager - Digital Transformation, Trade Marketing & Go-to-market Strategy at Unicharm
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Dibyadeep Dhar
I work at the intersection of commercial strategy, consumer insight and analytics…
Experience
Manager - Digital Transformation, Trade Marketing & Go-to-market Strategy
Feb 2025 — Present · Gurugram, IN
Manage digital transformation, trade marketing and GTM strategy, optimizing primary billing, e-commerce expansion, and distribution efficiency to drive revenue growth and market penetration. Standardized 100% of retailer, customer, and product master data using Zoho DataPrep & Zoho Forms, reducing duplicates by 30%+ and cutting reporting errors by 25%. Onboarded Super Distributor model for South India, managing contracts worth ₹2400 Cr+($272M+) annualized billing potential. Diagnosed transaction-level leakages, flagging 8–10% discount overspends, and enabled corrective actions to curtail Trade Spends. Building a real-time dashboard scaling to 500+ employees, integrated with Nielsen & 1DS, enabling market share tracking across 30+ regions improving forecast accuracy by 15%. Optimized e-commerce & quick commerce strategy for Amazon, Flipkart & Zepto, delivering 240% YoY growth through product positioning and pricing.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore
PGDM, Business marketing
2017 — 2019
Patha - Bhavan
Higher Secondary, Science
2011 — 2013
St. Thomas' College of Engineering & Technology
B.Tech, Information Technology
2013 — 2017
Patha - Bhavan
Secondary, general
1999 — 2011
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