Dibra Lucius
Senior Manager, Ecommerce & Digital Marketing - Swatch Group @Swatch Group
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WORK HISTORY
Senior Manager, Ecommerce & Digital Marketing - Swatch Group @Swatch Group
Miami, FL, US
Own and lead all e-commerce and digital marketing strategies for the US, focusing on customer journey and business growth for corporate and 3rd party retailers, including Amazon. Responsible for building and mentoring the digital team.
EDUCATION
The Art Institute of Fort Lauderdale
Bachelor of Science Degree, Fashion Merchandising
Miami International University of Art and Design
Master's degree, Design & Media Management
ABOUT DIBRA LUCIUS
Steering ecommerce and digital marketing at Swatch Group, my focus is on sculpting the customer journey and propelling business growth. With over seven years dedicated to Tissot\'s online presence, my expertise in leadership, marketing strategy, and ecommerce has been instrumental in elevating our brand across various channels, including a significant partnership with Amazon, DTC and wholesale accounts. At the core, it\'s about mentoring a capable digital team and fostering a collaborative environment. Our efforts have been pivotal in optimizing our retail ecommerce business, ensuring a seamless alignment with Tissot\'s digital marketing calendar and fortifying our national wholesale ecommerce enterprises. These initiatives reflect my commitment to excellence and continuous improvement in the dynamic world of luxury retail.
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