Diane Barker

About Diane Barker

Strategic luxury partnerships and experiential brand leader with a proven track record of driving sales growth, expanding global markets, and cultivating high-value relationships across the luxury hospitality, residential, and lifestyle sectors. An entrepreneurial thinker shaped by 20 years as a business owner, I bring deep expertise in client engagement, commercial collaboration, and emotionally driven brand storytelling that connects with high-net-worth audiences. Born in South Africa and now based in the U.S. after three years in Toronto, I bring a global perspective. My personal and professional travels to 34 countries across 6 continents have developed not only cultural fluency, but also a strong instinct for global luxury audiences. This lens strengthens my ability to activate compelling brand narratives, create immersive touch points, and drive competitive positioning in dynamic, relationship-driven markets. I also bring a distinctive edge through my curated social presence,@ToDiForLiving, which explores luxury travel, interiors, and lifestyle through a refined, design-forward lens.

Experience

1. Director of Sales & Business Development North America - Usa Canada Mexico Brazil

   Gabriel Scott

   May 2024 — Present · Las Vegas, NV, US

   Currently, I serve as Director of Sales and Business Development for Gabriel Scott, a global luxury lighting and furniture brand headquartered in London. I lead commercial sales strategies across the western half of North America & Latin America, identifying key growth opportunities and cultivating high-value relationships with the A and D community, luxury hospitality groups and showroom partners. My ability to exceed performance goals while managing complex territories is matched by a deep commitment to long-term client loyalty and brand integrity.I bring exceptional written and verbal communication skills to every interaction, with dynamic public speaking experience, spanning webinars, virtual presentations, and in-person meetings. With a strong focus on client relationship management, strategic growth planning, and innovative sales strategies, I have a proven ability to deliver impactful results and drive long-term success.Having owned and operated a luxury design business for two decades, I bring a strong sense of discipline, resourcefulness and accountability to every role I take on. I have applied this same entrepreneurial mindset to my current remote position, where I work independently across multiple time zones and markets. I thrive in self-directed environments, manage my schedule and priorities with precision, and maintain a high level of responsiveness and follow-through with clients and internal teams alike.Passionate about creating value through collaboration and elevating brand presence in competitive industries, I bring a global perspective. I have lived in three countries and traveled to 34 across six continents, experiences that have shaped my cultural fluency and global mindset. These insights are invaluable when building relationships across diverse markets and understanding the expectations of international clientele. I approach every partnership with empathy, adaptability, and a genuine understanding of what luxury means across cultures.