Dibakar Majumder

WORK HISTORY

EDUCATION

SKILLS

ABOUT DIBAKAR MAJUMDER

With 20 years of professional experience results-driven professional offering a single-window solution for Sales Distribution, Sales Operations, and Sales Leadership (FMCG/CSD/CPC/INCS/TNPC/PAC/MT) Established and nurtured strong relationships with Government Institutions including Head Offices of CSD, CPC, INCS, TNPC & PAC. Successfully activated 80% of URCs on a quarterly basis and improved range selling by 90% across “A”, “B” & “C” category URCs in CSD. Activated 112 out of 119 Master Bhandars and achieved reach in 70% of their subsidiary canteens. Built strong networks with HO officials of CSD, CPC (KPKB), TNPC, INCS, PAC and their sales channels; effectively managed and resolved operational challenges at both Depot and Adelphi levels, ensuring smooth processes and uninterrupted business operations. Spearheaded new product launches, pricing strategies, and promotional activities, resulting in enhanced market share. Built and managed sales teams of 500+ professionals and a network of Super Distributors/Distributors across India, while activating URCs for CSD and 1,200+ Canteens for CPC. Consistently delivered YOY sales growth in FMCG distribution across General Trade and CSD/CPC channels. I have honed my skills in leadership, strategic planning and market analysis, which I believe have thoroughly prepared me for the challenges & responsibilities associated with the role of sales Head. During my tenure as Sales Head in CSD & KPKB, I successfully implemented several strategies that directly contributed to increase sales & enhance market position. These experiences have significantly developed my capabilities in three key areas- 1. Strategic URC/Canteen Expansion Expanded CSD URCs and KPKB Subsidiary Bhandars by segmenting into “A”, “B” & “C” categories. Improved coverage and range selling, delivering a 25% market share increase in two fiscal years. Team Leadership & Development Built and guided high-performing sales teams at CSD and KPKB. Encouraged collaboration and continuous improvement, resulting in sales growth beyond CSD’s defined deletion benchmarks. Customer-Centric Innovation Introduced data-driven marketing and customer engagement initiatives, enhancing satisfaction and loyalty while aligning product sales with customer needs. I am confident that my experience in sales leadership, URC/canteen expansion, and customer-focused strategies will contribute significantly to driving growth for your organization.