Christa Diaz

About Christa Diaz

With 16+ years of progressive leadership in Customer Success and Account Management within B2B SaaS and marketplace environments, I specialize in building and scaling high-performing teams that drive retention, growth, and customer advocacy. As Vice President of Customer Success, I currently lead a team of 50, overseeing post-sales revenue, Net Dollar Retention (NDR), and Net Logo Retention (NLR) across a $48M ARR portfolio of 400 enterprise accounts.My expertise includes:Customer lifecycle management, retention, and expansionStrategic account management, renewals, and upsell/cross-sell executionTeam development, talent retention, and change managementCustomer engagement, satisfaction, and advocacy programsData-driven process optimization and performance measurementThroughout my career, I have consistently delivered results by aligning Customer Success strategy with company goals, fostering cross-functional collaboration, and championing the voice of the customer. I am passionate about developing future leaders, building cohesive teams, and leading organizations through periods of rapid growth and transformation.If you’re seeking a results-driven executive to elevate customer success, maximize account value, and drive company-wide impact, let’s connect.Based in Los Angeles, I enjoy family life with my husband and our daughter.

Experience

1. Vice President, Member Experience

   Finalis

   Jun 2025 — Present · Los Angeles, CA, US

Education

• University of San Francisco

  Bachelors of Art, Politics and Legal Studies

  2008

Skills

• Strategy
• Sem
• Saas
• Marketing
• Management
• Salesforce.com
• Display Advertising
• Online Advertising
• Account Management
• Lead Generation
• Crm
• Takt
• Ppc
• Digital Media
• Sales
• Start-Ups
• Leadership
• Product Management
• New Business Development
• Advertising
• Strategic Partnerships