Alex Diaz

About Alex Diaz

Creatively driven, strategically focused. I’m a “full-stack” Product Marketing Strategist specializing on a product area end-to-end within a global scale. With a history of partnering with product stakeholders & broader marketing teams to build, launch, & drive adoption or engagement. • Previous experience in startups, small & global agencies, as well as major technology companies wearing various hats (tactical and strategic) while focusing on product marketing initiatives (go-to-market strategies, value prop + product positioning creation, & determining market-channel mix). • Strong leadership philosophy focused heavily on collaboration — leading with passion, speed, and a sense of discovery. Strengths lie in the ability to establish and execute complex marketing projects, the ability to work with, organize, & motivate groups of people — as well as strategically implement creative needs to program goals. • A firm believer that it doesn\'t matter where, how, or in what medium an idea is expressed; you still have to start with a good one. • Put a premium on trying new approaches, even if it\'s not broken— strive to make it better anyway (with a dash of strong coffee and a sense of humor, of course).

Experience

1. Pmm Lead for Dasher Pay, Earnings Xp, & Financial Services

   DoorDash

   May 2023 — Present

   My product portfolio includes our Dasher Pay, Earnings Experience, and Financial Services business units at DoorDash — focusing on being a strategic partner owning inbound and outbound initiatives (full stack Product Marketing) and responsible for bringing in and protecting the Dasher voice within our workstreams. • Overall, as a PMM, our core goal is to help protect the Dasher experience by identifying the user problem and then working with cross-functional (XFN) pods to execute the best solution from there. • Typical projects look like: developing customer communication framework (positioning, value props, RTBs), campaign or experimentation strategy, go-to-market planning and execution, as well as leading any customer insights/research related to Dasher pay changes or updates. I also oversee programs related to the platform earning options and overall experience. • Other outputs include: driving product utilization, growth experimentation campaigns, improving customer sentiment, and developing successful product adoption and retention strategies.

Education

• Indiana University Bloomington

  Bachelor's degree, Real Estate Development