Rita Dias

WORK HISTORY

EDUCATION

SKILLS

ABOUT RITA DIAS

I\'m a growth-focused marketing executive with 15+ years of experience delivering strategic and operational leadership across payments, fintech and travel sectors. I’ve built and led high-performing marketing teams, transformed legacy brands, and scaled global go-to-market strategies that have driven double-digit revenue growth and market share expansion. What drives me: The power of marketing lies in creating authentic connections—using insights and technology as the fuel to drive both innovation and impact. I help organizations accelerate revenue by converting data-driven connections into measurable growth. My journey so far: At Symcor, I built and scaled the corporate marketing engine from the ground up—leading brand transformation, MarTech modernization, and product marketing excellence. Our efforts helped shift perceptions in the marketplace, optimized client satisfaction and NPS, supported entry into emerging verticals like fraud mitigation and open data, and enabled the sales team to exceed annual targets. Before that, I spent several years at Mastercard in global and domestic roles, shaping acquisition and retention strategies with Canada\'s biggest banks and retailers to fuel growth and increase market share. I partnered with global product, sales and data teams to execute integrated GTM strategies that increased adoption of Mastercard solutions. Earlier roles at Points International, Air Canada Aeroplan, and SPC gave me a strong foundation in D2C marketing, digital marketing, and partner management—with direct P&L ownership. These client-facing roles sharpened my customer obsession and strengthened my drive for results. What I believe: Great marketing blends art and science—where creativity meets data-driven insights. By leveraging analytics to deliver the right message, to the right audience, at the right moment, through optimal channels, I\'ve succeeded in driving customer engagement and significantly accelerating revenue growth: Strategic Marketing Leadership Data-Driven Decision-Making Global Go-to-Market Strategies MarTech Ecosystem Optimization Digital Marketing | SEO | SEM | Content Revenue Growth Strategy & Implementation Integrated Marketing & Communications Lifecycle Marketing 🤝 Team Building & Leadership Development Culture & Change Management \'! I bring a unique blend of creative instinct and analytical rigor, using insights and innovation to turn strategy into measurable results.