Dianne Foletto

About Dianne Foletto

I initiate and pursue internal and external communications strategy and tactical implementation. My content creation and storytelling is connecting and direct. And I generate targeted online and offline collateral, authentic executive and corporate communications, advance and manage brands, strive for rewarding customer experiences with equitable outcomes.I\'m a motivated self-starter driven to succeed; I thrive on learning new things and facing challenges head-on. I am an evangelist for my teammates, products, and brands.ONLINE WORK SAMPLESExternal communications: https://news.roundrockisd.org/author/dianne_foletto/Internal communications: https://hr.roundrockisd.org/the-source/Video: available upon request

Experience

1. Associate Director of Marketing and Strategic Communications

   Round Rock ISD

   Sep 2015 — Present · Round Rock, TX, US

   Lead and produce District revenue, enrollment, and community engagement initiatives.‣Direct and manage paid, earned, shared, and owned digital and traditional channels, i.e, print, organic and paid digital, social, OTT, radio, video and SEO for the purposes of recruiting retaining, and recapturing students and staff.‣Staff management of the creative services team, including hiring, performance evaluations, and compensation planning.‣Produce and create ADA compliant email, social media, blogs, newsletters, website, and video content. ‣Write and produce print collateral.‣Position and craft press releases.‣Customer segmentation, personalization, and targeting.‣Write and edit executive communications for the superintendent, chief equity officer, chief of communications, and chief of police.‣Internal communications, including executive, recognition, benefits, policy, and training communications.‣Budget forecasting and planning.‣Brand manager, content creator and value proposition architect for the district, our programs, campuses, and events.‣Determine program and revenue goals, outcomes, and key performance indicators.‣Gather, measure, and assign actionable data for desired outcomes.‣Social media strategist and content creator for District Facebook, Twitter, and Instagram. ‣Interviews and interacts will all levels of leadership, Superintendent, Board of Trustees, valued community partners.‣Crisis communications‣Provides exceptional customer service to all levels of leadership, valued community partners, and vendors.‣Develop, standardize, and document processes. ‣Media relations, district representative, and speaker at community and district events.‣Evaluation, implementation, and administration of marketing and communications automation tools.‣Deliver effective and highly regarded customer service tools and resources through project management and collaboration of multiple groups and skill levels.

Education

• Bellevue College

  Extended Education, Human Resources Management and Services

• Fullerton College

  Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies

• California State University, Fullerton

  BA, Communications/PR

Skills

• Project Management
• Affiliate Marketing
• Collateral
• Leadership
• Market Research
• Joint Marketing
• Entrepreneurship
• Ppc
• Online Marketing
• Email Marketing
• Demand Generation
• Social Media
• Brand Development
• Content Management
• Strategy
• E-Commerce
• Wordpress
• New Business Development
• Management
• SEO
• Marketing
• Sem
• Multi-Channel Marketing
• Business Development
• Google Adwords
• Digital Marketing
• Direct Marketing
• Sales Operations
• Contract Negotiation
• Google Analytics
• Advertising
• Trade Shows
• Product Marketing
• Merchandising
• Social Media Marketing
• Online Advertising
• Lead Generation
• Customer Acquisition
• Direct Mail
• Public Relations