Dianna Rose

About Dianna Rose

I’m a forward-looking CFO who thrives at the intersection of finance, technology, and organizational transformation. Over the past 15+ years, I’ve helped launch and scale companies across manufacturing, architecture, and digital/automotive marketing. I bring structure, clarity, and strategic direction to growing organizations.As CFO of Unite Digital, I lead financial strategy, forecasting, systems transformation, and governance for a rapidly evolving digital marketing and technology company. I partner closely with executive leadership to turn data into meaningful insight, guide complex decisions, and build the infrastructure needed for sustainable, intelligent growth.Where I Create Value- Strategic finance: forecasting, scenario modeling, valuation, and executive decision support- Operational excellence: ERP leadership, automation, AI-enabled processes, and financial transparency- Compliance & governance: audit readiness, risk mitigation, and scalable internal controls- People-first leadership: developing teams and translating financial complexity into clarityMy MindsetThe future of finance belongs to leaders who combine analytical rigor with curiosity and adaptability. I actively embrace emerging technologies, especially AI and intelligent systems, to elevate efficiency, insight, and competitive advantage. Growth requires courage, learning, and a willingness to step into the unknown. My goal is to build organizations that are resilient, future-ready, and led with both clarity and heart.

Experience

1. Partner, Chief Financial Officer

   Unite Digital Llc

   Jul 2019 — Present · Bloomfield Township, MI, US

   With the help of the best team and partners in the industry, I have been able to grow and navigate the company\'s growth from $1M to $100M in revenue in five short years.

Education

• Walsh College

  Master of Science, Strategic Leadership

• Michigan State University

  Master Gardener Extension Program, Horticulture

  2018 — 2019

• Davenport University

  Bachelor of Business Administration , Accounting & Computer Information Systems

Skills

• Variance Analysis
• Accounts Payable
• Quickbooks
• Forecasting
• Managerial Finance
• Internal Controls
• Microsoft Office
• Enterprise Resource Planning (Erp)
• Gaap Compliance
• Business Line Launch
• Budget Preparation
• Payroll
• Analysis
• Budgets
• Database Management
• Finance
• Management
• Financial Accounting
• Audit
• Process Improvement
• Leadership
• Powerpoint
• Microsoft Excel
• Financial Analysis
• Human Resources
• Risk Mitigation
• Tax Preparation
• Accounting
• Peachtree
• Team Development
• Start-Ups Management
• Sarbanes-Oxley Act
• Cash Flow
• Auditing
• Continuous Process Improvement
• Sox Compliance
• Accounting Management
• Ratio Analysis
• Financial Reporting
• Training & Development