Dianna Leyton
Growth Marketing Campaign Manager @ Lansing Building Products
- Role
- Growth Marketing Campaign Manager at Lansing Building Products
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Dianna Leyton
B2B & B2C Growth Strategist | GTM StrategyI’m a results-driven digital marketer with 10+ years of experience building and executing high-impact, end-to-end marketing strategies for both B2B and B2C organizations. My background spans agency and in-house roles across agile teams, where I’ve led go-to-market initiatives, crafted strategic messaging and positioning, and driven measurable growth through multi-channel campaigns.I bring a unique mix of strategic thinking and hands-on execution across marketing automation, SEO, paid social (LinkedIn + Meta), PPC, content strategy, analytics, and client management. I’ve developed differentiated narratives for complex products in emerging markets.Industry Expertise: B2B | Senior Living | Robotics | Marketing Services | Healthcare | eCommerce | Manufacturing | Higher Education Consulting | Science Tech | Financial Services | Supply Chain SaaSTools & Platforms: HubSpot CRM | GA4 | Meltwater | SEMrush | Google Search Console | WordPress | Sparktoro | Asana | ClickUp | Monday
Experience
Growth Marketing Campaign Manager
Jan 2026 — Present
Education
The University of North Carolina at Chapel Hill
Bachelor’s Degree, Media and Journalism - Advertising concentration
The George Washington University School of Business
Masters in Business Administration, Marketing
Skills
- Advertising
- Community Outreach
- Federal Government
- Ms Project
- Nonprofits
- Content Marketing
- Wordpress
- Research
- Basic Html
- Social Media
- Microsoft Office
- Microsoft Project
- Event Planning
- Lss Yellowbelt
- Public Speaking
- French
- Marketing Communications
- Google Analytics
- Leadership
- Management
- Marketing
- Project Planning
- Public Relations
- Editing
- Spanish
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