Dianna Morton
Director of Product Marketing @Global Payments Inc.
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WORK HISTORY
Director of Product Marketing @Global Payments Inc.
EDUCATION
Towson State University
Bachelor of Science, Marketing
University of North Florida
MBA, Business Administration and Management, General
SKILLS
ABOUT DIANNA MORTON
Dynamic and results-oriented Global Product Marketing Executive with experience driving strategic marketing initiatives, product launches, and revenue growth. Proven track record of leading cross-functional teams to execute effective marketing campaigns and drive market penetration with a focus on marketing Fintech, B2B2C SaaS, digital, payment and small business solutions. Seeking a challenging role as a Product Marketing leader to leverage expertise in developing and implementing innovative marketing strategies that accelerate business growth.BUSINESS IMPACT Led an international PMM team and developed comprehensive sales playbooks tailored to key regions. Standardized go-to-market (GTM) planning, ensuring a cohesive approach to product launches, sales enablement, and demand generation activities which significantly boosted international marketing and sales pipeline by 20% and drove a notable 10% increase in annual bookings. Conducted comprehensive market research initiatives to identify emerging trends, customer pain points, and competitive landscape prior to product launch. By leveraging data-driven insights, refined product positioning and messaging, resulting in a highly targeted, integrated, and compelling pre-launch marketing program. This strategic approach contributed to a successful product launch, exceeding sales targets by 25% within the first quarter and securing a solid market position against competitors.
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