Diane Skyland
Digital Marketing (Ecommerce, CRO, SEO) | ex-Amazon
- Role
- Owner at Surefly Studio
- Location
- Honolulu, HI, US
- LinkedIn followers
- 500 followers
About Diane Skyland
Business leader who thrives in integrated marketing. Skilled in digital marketing, brand management, omnichannel strategy, ecommerce revenue growth, process scaling, and data-driven optimization- Owned digital customer experience for 12 Amazon Private Brands consumer packaged goods brands- Managed messaging for Amazon.com gateway hero banner and on-ste merchandising for holiday peak- Level up brands by 2-4x\'ing ecommerce revenue (DTC) and attendees/subscribers (B2B)- Led marketing messaging for $18M community fundraising campaign Key Skills- Team leadership and systems thinking- Executive communication- Experience with Hawaii-based organizationsKey Tools- Certified in Google Ads. Meta (Facebook + Instagram) Ads and LinkedIn Ads- Google Analytics, Looker (Data) Studio, Marketing Platform, Search Console, Tag Manager- Adobe Analytics, Illustrator, InDesign, Photoshop, Premiere; Figma- SEO tools including Moz; Ahrefs; ScreamingFrog; SpyFu; Semrush- Email automation including Pardot, Klaviyo, Mailchimp- Platforms including Salesforce Marketing Cloud; Asana; Jira; Workfront- Website CMS such as WordPress, Shopify, and backend Amazon.com merchandising and product tools.
Experience
Owner
Jun 2012 — Present
Marketing and brand consultant for small to medium-sized clients. sureflystudio.com// Current project: Growth Marketing for Auckland-based Food Box, Woop.co.nz// Focus areas include: Marketing systems and strategic campaign execution. SEO and paid campaigns.// Noteworthy: Developed digital marketing campaign that resulted in a $15M return on investment for a $10K Google Ad spend.
Education
University of Wyoming
Bachelor of Science (B.S.), Marketing
Hawaii Pacific University
Master of Business Administration (M.B.A.), International Marketing
2012
Hawaii Pacific University
Graduate Certificate, Global Leadership and Sustainable Development
2021
University of Wyoming
Minor, Graphic Design
Skills
- Html 5
- Posters
- Flash
- Packaging
- Marketing Strategy
- Email Marketing
- Css
- Advertising
- Web Design
- Indesign
- Social Media Marketing
- Photoshop
- Graphic Design
- Wordpress
- Photography
- Layout
- Corporate Branding
- Cms
- Web Development
- SEO
- Adobe Creative Suite
- Dreamweaver
- Illustrator
- Marketing
- Direct Mail
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