Diane Skyland

Digital Marketing (Ecommerce, CRO, SEO) | ex-Amazon

Role
Owner at Surefly Studio
Location
Honolulu, HI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Diane Skyland

Business leader who thrives in integrated marketing. Skilled in digital marketing, brand management, omnichannel strategy, ecommerce revenue growth, process scaling, and data-driven optimization- Owned digital customer experience for 12 Amazon Private Brands consumer packaged goods brands- Managed messaging for Amazon.com gateway hero banner and on-ste merchandising for holiday peak- Level up brands by 2-4x\'ing ecommerce revenue (DTC) and attendees/subscribers (B2B)- Led marketing messaging for $18M community fundraising campaign Key Skills- Team leadership and systems thinking- Executive communication- Experience with Hawaii-based organizationsKey Tools- Certified in Google Ads. Meta (Facebook + Instagram) Ads and LinkedIn Ads- Google Analytics, Looker (Data) Studio, Marketing Platform, Search Console, Tag Manager- Adobe Analytics, Illustrator, InDesign, Photoshop, Premiere; Figma- SEO tools including Moz; Ahrefs; ScreamingFrog; SpyFu; Semrush- Email automation including Pardot, Klaviyo, Mailchimp- Platforms including Salesforce Marketing Cloud; Asana; Jira; Workfront- Website CMS such as WordPress, Shopify, and backend Amazon.com merchandising and product tools.

Experience

  1. Owner

    Surefly Studio

    Jun 2012 — Present

    Marketing and brand consultant for small to medium-sized clients. sureflystudio.com// Current project: Growth Marketing for Auckland-based Food Box, Woop.co.nz// Focus areas include: Marketing systems and strategic campaign execution. SEO and paid campaigns.// Noteworthy: Developed digital marketing campaign that resulted in a $15M return on investment for a $10K Google Ad spend.

Education

  • University of Wyoming

    Bachelor of Science (B.S.), Marketing

  • Hawaii Pacific University

    Master of Business Administration (M.B.A.), International Marketing

    2012

  • Hawaii Pacific University

    Graduate Certificate, Global Leadership and Sustainable Development

    2021

  • University of Wyoming

    Minor, Graphic Design

Skills

  • Html 5
  • Posters
  • Flash
  • Packaging
  • Marketing Strategy
  • Email Marketing
  • Css
  • Advertising
  • Web Design
  • Indesign
  • Social Media Marketing
  • Photoshop
  • Graphic Design
  • Wordpress
  • Photography
  • Layout
  • Corporate Branding
  • Cms
  • Web Development
  • SEO
  • Adobe Creative Suite
  • Facebook
  • Dreamweaver
  • Illustrator
  • Marketing
  • Direct Mail

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Diane Skyland — Owner at Surefly Studio in Honolulu, HI, US | Unifers