Diane Collins

About Diane Collins

Accomplished and results-driven Marketing Leader with 20+ years of marketing and sales…

Experience

1. Director of Marketing

   Nesco Resource

   Dec 2023 — Present · Cleveland, OH, US

   Responsible for driving marketing strategy across all divisions to help increase revenue and profitability and enhance customer experience. Manage agency and vendor relationships.• Leading the strategy, development, and execution of the website refresh to improve customer experience and automate the lead process for candidates and clients. Establish goals and KPIs to measure the website’s impact on the business and implement SEO strategies that increase organic traffic and drive conversion.• Led the internal process of building our Key Messaging Framework and translating it into our unique value proposition and new brand positioning to ensure brand consistency across all sales/marketing materials.• Developing and executing a content strategy, digital marketing campaigns, and account-based marketing programs to drive new client acquisition and reactivate past customers via email, social, and paid advertising tactics. Evaluate performance using data analytics and continually optimize campaigns to improve results.• Leading the internal communication strategy to improve employee engagement through consistent and relevant communication across various platforms.• Spearheading the company’s intranet site refresh to improve the navigation/site structure, ease of use, author training, and content management strategy.

Education

• John Carroll University

  Bachelor of Science - Business Administration

• The University of Akron

  Master of Business Administration - MBA

Skills

• Advertising
• Strategy
• Brand Development
• Marketing
• Marketing Management
• Management
• Product Development
• Consumer Products
• Business Planning
• Marketing Research
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Research