Diane Freeland
Senior Director of Communication Strategy at Sigma Kappa Sorority
- Role
- Senior Director of Communication Strategy at Sigma Kappa Sorority
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Communication Strategy
May 2017 — Present · Carmel, IN, US
Elevates Sigma Kappa’s position in fraternal market by executing integrated marketing strategies across communication channels and establishing consistent branding and voice for three main entities: Sorority, Foundation and National Housing Corporation. Strategies include multi channel mediums utilizing digital, social media, print publications and email. Develops branding initiatives and is responsible for internal communications and external media relations, PR and crisis communications. Analyzes communication and social media trends and communicates results to internal audiences and stakeholders.
Education
Indiana University Bloomington
Bachelor of Arts (B.A.)
Skills
- Event Planning
- Copywriting
- Gemba
- Customer Service
- Lead Generation
- Powerpoint
- Microsoft Excel
- Standard Operating Procedure (Sop)
- Budgeting
- Microsoft Office
- Sales
- Marketing Communications
- Kaizen
- Integrated Marketing
- Kanban
- Coaching
- Social Media
- Leadership Development
- Account Management
- Brand Management
- Marketing Strategy
- Digital Marketing
- Strategic Planning
- Public Relations
- Advertising
- Strategic Partnerships
- Strategy
- Email Marketing
- Management
- Team Building
- Training
- 5s
- Social Media Marketing
- Direct Marketing
- Dmaic
- Leadership
- Value Stream Mapping
- Online Advertising
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