Diane C.

About Diane C.

Hi, I am Diane Collins. I am a global and domestic marketing professional with a track record of success in various industries, including technology, healthcare, fintech, agencies, and engineering. My expertise spans: • Strategic marketing and go-to-market planning• Program development, including full campaign strategy, budget allocation, and KPIs• Digital marketing expertise, spanning websites, social media, paid search, and SEO• Proficient in Marketing Operations & Automation, including Salesforce CRM • Marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, and MailChimp• Skilled in content strategy, with a HubSpot Inbound certification• Experienced in demand generation, including campaign strategy and execution for all stages of the buyer’s journey, lifecycle marketing, and account-based marketing• Strong in marketing and agency leadership, with a proven track record of building and leading high-performing teams• Proficient in various tools of the trade, including WordPress and Drupal for web, and collaboration tools like Slack, Microsoft Teams, Monday.com, Asana, and Confluence• Skilled in reporting and analytics using Tableau and Google Analytics• Experienced in developing and interpreting competitive analysisMy expertise lies in swiftly grasping competitive landscapes and market needs, enabling me to excel in crafting and executing marketing strategies that drive revenue and profitability. I consistently surpass lead generation and revenue targets by implementing large-scale digital campaigns and collaborating with teams within the company to achieve success.I am deeply committed to delivering value to customers and stakeholders through innovative and impactful marketing strategies. In my next role I would like to leverage my expertise to help companies grow revenue and build on their brand.On a personal note, being the middle child of seven has instilled in me a strong sense of adaptability and collaboration. I enjoy walking, traveling and working outside, particularly in my lawn, which includes mowing it. I have lived and worked in two countries outside the United States, setting up and managing two subsidiary companies in London, England, and Sydney, Australia. Over the years, I have done extensive global travel for my company, establishing marketing channels worldwide.#digitalmarketing #email marketing,#global marketing,#marketing #branding #growth #dataanalytics #contentstrategy

Experience

1. Senior Email Marketing Manager

   Frontdoor, Inc.

   Feb 2025 — Present

Education

• Rockhurst University

  BSBA, Marketing, Economics

Skills

• Public Relations
• Account Management
• Enterprise Software
• Product Marketing
• Crm
• Social Media Marketing
• Localization
• Saas
• Product Launch
• International Business
• Advertising
• Multi-Channel Marketing
• Strategic Partnerships
• Strategic Planning
• Salesforce.com
• Team Leadership
• Event Management
• Digital Strategy
• International Relations
• Direct Marketing
• Management
• Lead Generation
• Analyst Relations
• SEO
• Marketing
• Marketing Communications
• New Business Development
• Business Development
• Sales
• Digital Marketing
• Online Lead Generation
• Social Media
• Brand Management
• Marketing Strategy
• Strategy
• E-Commerce
• Online Marketing
• Leadership
• Integrated Marketing
• Email Marketing