Diane Scagnelli

About Diane Scagnelli

Sales & Marketing / Training Professional Driven and passionate marketing…

Experience

1. Lead Account Executive

   L'OCCITANE Group (B Corp)

   Mar 2013 — Present · US

   Responsible for managing all education, sales and relationships with major North East retailers (e.g, Sephora and Nordstrom). Create, schedule, and execute all education at both corporate and store level. Plan, manage, and execute marketing supported events in top retail locations. Ensured all locations are up to visual merchandising standards. Manage team of account coordinators and freelancers ensuring optimal productivity. Manage all new store openings in region. Negotiate best possible real estate at all locations with a focus on A volume doors.• Lead Account & Training Executive – Responsible for onboarding of all new hire account & training executives to the wholesale division. Developed and executed curriculum for shadow training and education exercises such as product training, large-scale educational presentations, retention practices, and motivational selling. Also developed curriculum and executed training for regional account management best practices and strategic business meetings with key stakeholders of each account.• Achieved highest percentage increases over LY regionally since March 2013.• Earned 15 Brand Recommendations from Sephora management for outstanding brand partnership and education excellence. Highest account executive accolade (twice more than any other AE)• Responsible new store opening trainings – plan logistics, develop curriculum, and execute training.• Produced and conducted large-scale product presentations for retailers in market.

Education

• St. John's University, The Peter J. Tobin College of Business

  Bachelor's of Science, Marketing

  2000 — 2004

Skills

• Marketing
• Visual Merchandising
• Report Writing
• Merchandising
• Educational Leadership
• Marketing Management
• Sales Operations
• Sales Management
• Strategic Planning
• Time Management
• Beauty Industry
• Travel Management
• Management
• Cosmetics
• Forecasting
• Skin Care
• Luxury Goods
• Business Relationship Management
• Retail
• Adult Education
• Fashion
• Sales
• Product Launch
• Leadership
• Training
• Fragrance
• Delegation
• Event Planning
• Advertising
• Education
• Product Development
• Competitive Analysis
• Team-Oriented
• Recruiting
• Personal Budgeting
• Team Leadership