Diane Rowell
Senior Marketing Manager driving business results through effective content systems and strategy.
- Role
- Senior Marketing Manager, Content Systems and Strategy at IBM
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Diane Rowell
Experienced senior manager, expert in content marketing, digital, PDF, and print…
Experience
Senior Marketing Manager, Content Systems and Strategy
Jan 2013 — Present · Atlanta, GA, US
Lead the content marketing operation for IBM, managing all aspects of marketing content across digital, social and traditional media types. Responsible for consistent branding and messaging, strong search optimization, responsive design, and accessibility for persons with disabilities. Expert in the use of content management and skilled at using agile development to continuously transform and simplify the platform user experience through integration and automation- Managed over 2,400 content records and over marketing assets (data sheets, while papers, video, etc.)- Championed the use of an “unbreakable URL” that ensures the most current version of content is always displayed, resulting in reduced web page maintenance- Created a unique and consistent document identification system to support asset lifecycle management- Managed translation of product and campaign content (over 15 million words annually)- Integrated several siloed company tools to support a single access poiont for content creation with output syndicated to a complex set of delivery systems
Education
SUNY Stony Brook
Bachelor of Science (BS)
Skills
- Demand Generation
- Collaborative Problem Solving
- Campaign Management
- Content Strategy
- Web Analytics
- Sales Enablement
- Integrated Marketing
- Product Marketing
- Collateral Systems
- Strategic Partnerships
- Management
- Marketing Management
- Content Management
- Collateral Management
- Direct Marketing
- Go-to-Market Strategy
- Business Alliances
- Customer Relationship Management (Crm)
- Marketing Automation
- Thought Leadership
- Digital Strategy
- Crm
- B2b Marketing
- Product Launch
- Strategy
- E-Commerce
- Messaging
- Collateral Materials Development
- Lead Generation
- Online Marketing
- Marketing Communications
- Collaboration
- Customer Support
- Direct Sales
- Marketing
- Multi-Channel Marketing
- Web Content Management
- Sales Management
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