Diane Paoletta

Diane Paoletta

Marketing Leader - Strategy, Integrated Campaigns, Communications & Business Development - Professional Services Firms

Role
Director of Marketing at Fw Cook
Location
New York, NY, US
LinkedIn followers
500 followers

About Diane Paoletta

As a strategic, results-driven marketing leader, I bring 25 years of experience leading both marketing and business development at top-tier professional services firms. Responsibilities include branding, communications, identifying growth opportunities, developing integrated marketing campaigns and creating marketing infrastructures.In my role as a marketing executive for Top 50 professional services firms, I gained experience across diverse sectors including law firms, real estate, private client services, financial services, media and entertainment.I’ve led both marketing strategy and execution for services including tax advisory, technology, transactional advisory services, including M&A and legal services (litigation and transactional).

Experience

  1. Director of Marketing

    Fw Cook

    Mar 2026 — Present

    Provide strategic leadership for the firm’s brand positioning and new business initiatives. Responsible for building and scaling the firm’s marketing infrastructure while developing integrated strategies that strengthen market visibility, enhance client engagement, and support new business growth.

Education

  • Isenberg School of Management, UMass Amherst

    MBA, Marketing/general

  • Baruch College

    Certificate in Digital Marketing

    2016 — 2016

  • University at Albany

    BS, Accounting

Skills

  • Marketing Strategy
  • Strategic Planning
  • Marketing
  • Marketing Communications
  • Email Marketing
  • Management
  • Business Development
  • Market Research
  • Program Management
  • Product Management
  • Social Media
  • Product Marketing
  • Digital Marketing
  • Strategy
  • Direct Marketing
  • Social Media Marketing
  • Public Relations
  • Project Planning
  • Integrated Marketing
  • Corporate Training
  • Business Coaching

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