Diane Offenbach
- Role
- Associate Director - Market Research and Competitive Intelligence at Boehringer Ingelheim
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
About Diane Offenbach
I am a curious person by nature who loves making a difference. As someone who has…
Experience
Associate Director - Market Research and Competitive Intelligence
Jun 2020 — Present
Lead all aspects of marketing research for the Payor, Medical Affairs and Life Cycle Management businesses and Competitive Intelligence (CI) across the Cardiovascular Metabolic (CVMet) therapeutic areas to support BI Leadership. • Manage marketing research to support internal clients’ needs including developing research plans, design and execution of programs, and interpretation of data to create clear reports including insights and actionable recommendations.• Direct and facilitate all aspect of CI across CVMet to support management and ensure uniform knowledge across the organization
Education
University of Vermont
B.S, Environmental Sciences and Business
University of Connecticut-Stamford
M.B.A, Marketing and Management Concentration
Skills
- Customer Satisfaction
- Online Research
- Focus Groups
- Strategy
- Nps
- Brand Equity
- International Business
- Market Research
- Analytics
- Concept/Product Testing
- Data Analysis
- Advertising Research
- Management
- Management and Mentoring
- Qualitative Research
- Tracking
- A&U
- Analysis
- Positioning
- Marketing Research
- Customer Insight
- Cross-Functional Team Leadership
- Segmentation
- Competitive Intelligence
- Market and Trend Analysis
- Website Testing
- Competitive Analysis
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