Diane Moura

About Diane Moura

As a Fractional CMO, I help startups and small businesses accelerate their growth and profitability through effective marketing strategy and execution. I have over 30 years of global business experience in diverse industries and markets, including regulated industries such as cannabis, healthcare, legal, wine & spirits. I have consulted with 30 of the Fortune 500 as well as many entrepreneurs and startups, and served as CMO on two tech exits valued at $28 million. I have facilitated hundreds of strategy workshops, from vision and mission to business strategy and processes, incorporating decision analytics, statistical models, and data. I have managed financial and cultural turnarounds and have successfully led sales teams to close deals to $100 million. I have managed teams of up to 300 people and annual budgets of $20 million. I focus on business simplification, growth, and profitability. I tend to have a systems way of thinking, likely from my years of consulting on business strategies that would be executed through technology, so while working through problems, I balance strategy with execution. For strategic clients, particularly technology startups, I will take on a Fractional CMO role to build and lead a marketing team to accelerate their growth. I also lead a marketing agency which provides the opportunity for me to staff fractional team roles for my clients when this strategy makes more sense than hiring an internal team.I move comfortably from high-level strategy to operational details, often bridging the communication gap between business and technology teams to ensure clarity and consensus.Ready to throw a challenge at me? ⇨ email: d••••••••@zenchangeinc.com ⇨ mobile:(30••••••82⇨ Podcast: https://open.spotify.com/show/0rB16M3vIB8oziLaRjW1aH?si=PmRLtOPSRUK_UipiBvgu2g Or visit: https://alchemyfirm.ai/ and https://zenchange.com/

Experience

1. Fractional Chief Marketing Officer

   Scrivas, Llc

   Dec 2019 — Present · Miami-Fort Lauderdale, FL, US

   Marketing strategy and execution oversight for a leading medical scribe company offering at-your-side services and AI medical scribe SaaS solutions. Our mission is to help physicians to focus on medicine rather than documentation and get their lives back!

Education

• Concordia University

  MBA, Marketing, IT

• Carleton University

  Bachelor of Commerce, Marketing, IT

Skills

• Professional Services
• Educational Leadership
• Customer Relationship Management (Crm)
• Marketing
• Management Consulting
• IT Outsourcing
• Entrepreneurship
• Wellness
• Business Intelligence
• Business Process Improvement
• Start-Ups
• Crm
• Change Management
• Natural Health Products
• Business Development
• Consulting
• Business Strategy
• Pmo
• Program Management
• Leadership
• Strategy
• Marketing Plan Creation
• Outsourcing
• IT Strategy
• Marketing Strategy
• Management