Diane Berry
Managing Principal at OutsideView
- Role
- Principal at Outsideview
- Location
- Ocala, FL, US
- LinkedIn followers
- 500 followers
About Diane Berry
Managing principal at OutsideView, a market strategy agency that helps start-up to…
Experience
Principal
Feb 2016 — Present · New York, NY, US
Diane is managing principal of OutsideView, a market strategy agency that helps young and evolving B2B tech companies get recognized as market leaders. Specialties include strategic messaging and positioning, differentiated industry analyst strategies, and focused media, content marketing and social strategies. Diane has spent her career leading marketing for high-growth, innovative B2B technology companies with highly successful outcomes, from fundings and IPOs to acquisitions, in part through strong leadership positions with tier-one industry analyst firms and other key influencers. She has served as the head of marketing and market strategy with companies such as Coveo, the recognized leader in intelligent search in the cloud; Taleo, a leading workforce management SaaS solutions provider with NASDAQ IPO, later acquired by Oracle for $1.9 billion; SelectMinds, a corporate social networking solutions provider, also acquired by Oracle; Smyth Solutions, a provider of accounts receivable and credit SaaS solutions and outsourcing services. Diane also has worked successful corporate turnarounds, helping a media company emerge from Chapter 11 to become the most profitable company in its industry, complete with a NYSE IPO. Diane began her career as a creative copywriter with marketing agencies and still believes that content can be the start of everything.
Education
Rutgers University–Newark
MBA, Finance
Skills
- Saas
- Product Marketing
- Business Development
- Go-to-Market Strategy
- Demand Generation
- Strategy
- B2b
- B2b Marketing
- Analytics
- Advertising
- Marketing
- Social Networking
- Salesforce.com
- Crm
- Strategic Communications
- Corporate Communications
- Brand Management
- Leadership
- Lead Generation
- Start-Ups
- Coveo
- Enterprise Software
- Knowledge Sharing
- B2b Marketing Strategy
- Knowledge Management
- Cloud Computing
- Customer Relationship Management (Crm)
- Business-to-Business (B2b)
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