Diane W.

About Diane W.

Critical Thinker • Award-winning Leader • Customer Marketing • Strategic PartnersExpertise: Go to Market Planning and Execution Brand Storytelling, Creative Services Customer Enablement, Retention and Expansion Strategic Alliances, Channel Partner Marketing Project Management Office (PMO)Because she got her business start reporting directly to sales, Diane has been accountable for pipeline creation and deal progression with resulting revenue from the beginning. Since then, she has served in a multitude of leadership roles at Microsoft, McAfee and SAP. Diane led the Microsoft ABM Americas practice and created McAfee’s Global Demand Center, transforming it into a customer-first, data driven organization. The experience and insight Diane has gained throughout her career has transformed her into a force multiplier, empowering her teams to overachieve revenue goals across the go-to-market ecosystem: global marketing teams, sales, customers, strategic partners and professional services. She excels at blending an artistic vision with a scientific approach, producing meaningful customer experiences. Her passions are life-long learning, sharing best practices and developing new leaders.Key Results:• MVP Award Recipient: Performance Achievement and Cross-functional Collaboration• Global Demand Generation: Award-winning 67% increase in sales accepted leads• Content Management: Created an effective and efficient content collaboration platform • Customer-first Mindset: Satisfaction, Retention, Expansion and Advocacy Programs• Field Marketing: 71% increase in pipeline contribution• Alliances and Channel Partners: Record-breaking program participation driving revenue• Eloqua Award Recipient - Marketing VisionaryExecutive Leadership, Revenue Marketing, Demand Generation, Pipeline Acceleration and Deal Close programs, Campaign Management, Nurture Programs, Industry Marketing, Customer Experience (CX) and Customer Loyalty and Advocacy programs, Brand, Corporate Visual Identity, Paid Media, ABM, Go to Market (GTM) Plan, Content Development, Creatives Services, Project Management Office (PMO), ICP targeting, Partner Marketing, Marketing Automation Platforms (Eloqua, Marketo, HubSpot), B2B Software, Services, Hardware, Public Cloud, Private Cloud, Hybrid Cloud, Supply Chain Management, ERP, SaaS, AI, Cybersecurity

Experience

1. Senior Director of Marketing

   Jitterbit

   Feb 2026 — Present

   Lead the content and creative services team. Define the content strategy and manage production of high value assets to attract and engage our target audiences. Develop and deliver insightful content to prospects and customers - from brand awareness and perception to customer adoption, expansion and advocacy. Capture and amplify customer success.With a customer-first mindset, connect the customer experience supporting each stage of the journey through onboarding and post-purchase engagement. Understand customer signals: behavioral, contextual and lifecycle indicators to create timely use cases. Work closely with stakeholder teams to help translate customer satisfaction across the business. Act as a guide on how that journey is realized through compelling content across our go-to-market efforts. Lead the Project Management Office (PMO) through strong organizational skills, problem-solving abilities and risk management expertise.• Content Strategy: Connect business goals, audience needs and value creation to drive revenue, focusing on planning, creation, distribution and measurement. Create engagement for end-to-end customer journeys.• Execution: Deliver on key marketing motions, designed to accelerate prospect conversions to customer and support customers throughout the lifecycle.• Value Creation: Based on customer insights — ensure content is aligned to customer needs at each stage of the customer journey.

Education

• University of North Texas

  Bachelor of Science, Marketing Management and Political Science

Skills

• Product Launch
• Partner Management
• Sales
• Channel Partners
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Marketing Automation
• Analytics
• Business Strategy
• Integration
• Lead Generation
• Strategy
• Messaging
• Customer Acquisition
• Salesforce.com
• Sales Enablement
• B2b Marketing Strategy
• Enterprise Software
• Sales Management
• Leadership
• Go-to-Market Strategy
• Saas
• Sales Process
• Executive Management
• Solution Selling
• Crm
• Business Alliances
• Business Intelligence
• Integrated Marketing
• Global Cross-Functional Team Leadership
• Cloud Computing
• Management
• Team Building
• Sales Operations
• Professional Services
• Competitive Analysis
• Multi-Channel Marketing
• Demand Generation
• B2b Marketing