Diane H.
Experienced Public Relations and Marketing Professional
- Role
- Manager, Public Relations at UPMC
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Diane H.
As a highly motivated and results-driven professional with over 15 years of experience in…
Experience
Manager, Public Relations
Jan 2019 — Present · Washington, PA, US
Consistently excelled in creating and implementing internal communications and public relations programs, campaigns, and activities to advance strategic goals and objectives.Accomplishments:· Developed and managed content for the bi-weekly internal newsletter from the President, as well as for the UPMC Greene newsletter, press releases, media advisories, website, and all internal and external communications materials.· Supported the planning and execution of high-profile press conferences, public hearings, and visits from government officials. Crafted speeches for key speakers and secured significant media attention with coverage in local publications.· Created and produced a compelling six-part video campaign to garner public and government support for the Washington Health System-UPMC affiliation.· Managed public-facing and internal crisis communications during COVID, delivering regular updates and maintaining transparency to reduce local panic and bolster the organization’s positive public image. Spearheaded the post-pandemic employee recovery campaign, significantly enhancing morale and engagement.· Executed successful social media campaigns over the past five years nearly doubling followers and engagement.
Education
University of Pittsburgh - Joseph M. Katz Graduate School of Business
MBA
Duquesne University
Bachelors of Arts
Skills
- Marketing Management
- Market Analysis
- Social Media Marketing
- Marketing Research
- Nielsen
- Customer Insight
- Marketing
- Brand Management
- Analytics
- Public Relations
- Project Management
- Competitive Analysis
- Market Research
- Segmentation
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