Diane Ferrari-Micheletti

About Diane Ferrari-Micheletti

Top-Performing Sales Professional with 20+ years of media industry experience. Successful track record of building high-volume regions and top-tier account lists for both startup and well-established firms. Cultivated and leveraged long-term, trusting relationships with C-level executives and other key decision-makers in corporations and high-profile agencies. Proven ability to create high-impact integrated advertising programs. My achievements include:* Expanding client base for Zvents, a major entertainment search engine. I acquired major accounts including Sony Pictures, Mandalay Bay, and MGM International.* Increasing revenue 13% in one year (highest growth rate in 5 years) for the Los Angeles Business Journal by creating integrated marketing programs and strengthening key segments including healthcare and insurance. I planned a groundbreaking event for the hospital industry that let to developing a substantial new revenue stream.* Growing regional sales 27% for Variety Magazine within six months. I built a multimillion-dollar account base by landing top national accounts including Lexus, American Airlines, Union Bank, and Planet Hollywood.* Managing a $4 million territory and achieving up to 160% of sales quota for a network of 68 weekly business journals. I tripled sales volume in less than four years by developing top national accounts (Nokia, Hilton, Blue Cross) and achieving double-digit growth in existing accounts.* Building a million-dollar territory, ranking as the #1 salesperson, and earning Rookie of the Year for a business publication. I have consistently exceeded sales goals and ranked among the top performers in several companies by penetrating markets, capturing accounts from competing organizations, strengthening customer relationships, and providing exceptional value to my advertisers. I enjoy creating and selling integrated multimedia strategies that leverage the full range of a company’s assets. Specialties:* Integrated Advertising Programs * C-Level Relationship Management * National Account Management * Business Development * Revenue Stream Development * Sponsorship Development * Event Planning * Strategic Sales Planning * Marketing * Program Management * Prospecting * Contract Negotiations

Experience

1. Property Manager

   Ferrari Properties

   Jan 2016 — Present · San Jose, CA, US

Education

• Saint Mary's College of California

  BS

Skills

• Selling
• Business Development
• Sales Operations
• Marketing
• Start-Ups
• Social Media
• Crm
• Customer Service
• Strategic Planning
• Integrated Marketing
• Insurance
• Sales
• Team Leadership
• Sponsorship
• Marketing Strategy
• Online Advertising
• Account Management
• Strategic Partnerships
• Sales Management
• Management
• Advertising