Diane C. Russell
Senior Vice President, Marketing and Customer Strategy @Lincoln Financial
Signup · Get unlimited contacts
WORK HISTORY
Senior Vice President, Marketing and Customer Strategy @Lincoln Financial
Philadelphia, PA, US
Drove marketing, business strategy, innovation, and customer experience work for Group Protection (GP) business. Developed and executed business strategy on yearly basis for group division and was thought leader for all research and market trend efforts. Led team of 10 that drove all innovation work across business and 12 individuals who led all customer experience (CX) efforts. Experience leading successful acquisitions (Liberty Mutual and Lincoln) and driving change-management efforts across business. • Generated additional revenue for Lincoln and new digital tools for customers via development and implementation of more than 15 innovation projects.• Expanded CX team from 3 to 12 to support digital projects, as well as larger business-wide work in areas of gender inclusivity, customer service expectations, and medical underwriting initiatives.
EDUCATION
University of Pennsylvania
M.A., Organizational Dynamics
Temple University
B.A., Business/Corporate Communications
SKILLS
ABOUT DIANE C. RUSSELL
I’m a marketing and product expert obsessed with beating the competition and generating new revenue opportunities. My specialty is helping Fortune 500 companies achieve additional sales by having the most effective branding, value prop and unique product set that truly meets customer needs. I do this by constantly looking at and understanding market trends, competitive data, what customers truly value, and by developing the next generation of offerings and services that competitors have not even thought about. I’ve been successful because of my obsessive outside in view of the market, by always challenging the status quo and in having a laser-like focus on implementation and understanding what truly differentiates a company. I also bring a unique skill set in the marketing arena, with a keen understanding of integrated marketing approaches, branding, digital marketing, content management, and internal and external communications. With a background in organizational dynamics, I know how important culture is in building a successful, diverse organization, and I’ve always prided myself on building high performing teams and having a keen focus on helping and mentoring individuals to succeed. I \'m known to be a hands-on marketing executive with the proven ability to provide strategic direction and leadership within companies. I\'ve successfully led projects to position new and reinvent existing products, and to develop unique value propositions and new revenue streams for new and existing distribution channels. I\'m an articulate communicator skilled in achieving full organizational support for major business, marketing, and change-management programs. I have a strong focus on understanding customer experience and strategy, developing integrated marketing programs and leading innovation/digital marketing efforts to develop new products and services. Specialties: Integrated Marketing Strategy, Print Advertising/Branding Programs, Customer Experience and Insights, Innovation, Market Research and Competitive Intelligence, Product Development and Launch Management, Special Events Marketing, Digital Marketing, Employee and Executive Communications, Community and Media Relations, Social Media and Public Relations, Business Development, M&A Experience, Change Agent
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.