Diane Barenthin

About Diane Barenthin

Strategize with media partners on promotional campaigns - Manage administration of…

Experience

1. AVP, Digital Media Manager

   Horizon Bank

   Jul 2012 — Present · Michigan City, IN, US

   Oversee website administration for HorizonBank.com to ensure all product pages, landing pages, promotions, and seasonal campaigns reflect the latest strategy and are optimized for engagement and conversion. Conduct annual site audits to evaluate SEO, content accuracy, and technical performance, and deliver semi-annual audit reports.Implement and manage analytics infrastructure using tools such as Google Tag Manager, Google Analytics, Looker Studio, Google Search Console, SEMrush, and ReachDeck to track user behavior, conversions, and performance against KPI goals. Provide regular performance dashboards and quarterly web reports to inform business decisions.Lead the development and execution of direct and digital marketing campaigns, including copywriting and production for email automated journeys and direct mail. Work closely with the BI team to generate segmented audience lists and ensure campaigns are accurately represented in the Campaign Dashboard. Ensure timely communication and support ongoing automation enhancements.Drive improvements in digital customer journeys and strengthen data-driven marketing by developing behavioral email triggers, ensuring accurate data imports into the CoreIQ marketing platform, and expanding automation capabilities throughout the year. Collaborate cross-functionally to refine marketing data flows, optimize CRM and campaign tracking, and serve as the primary marketing liaison for data-related initiatives. Deliver timely post-campaign analysis with actionable insights to guide strategy and ensure alignment across departments.

Education

• Ivy Tech Community College

  Various

Skills

• Computer Proficiency
• Marketing
• Sales
• Marketing Communications
• Facebook
• Crm
• Online Advertising
• Outlook
• Management
• Selling
• Marketing Strategy
• Project Management
• Digital Media
• New Business Development
• Social Media Marketing
• Social Media
• Online Marketing
• Direct Marketing
• Media Planning
• Goal Oriented
• Customer Service
• Advertising
• Email Marketing