Diane Ivinskas
Executive, Revenue Enablement & GTM Strategy | Platform & Partner-Led Growth | Seller Readiness, Analytics & Executive Alignment
- Role
- Director - Gtm Strategy & Internal Communications at Verizon
- Location
- American Fork, UT, US
- LinkedIn followers
- 500 followers
About Diane Ivinskas
Revenue enablement executive with 15+ years of experience building and scaling global go-to-market and seller readiness organizations in complex, highly regulated environments.I’ve led enterprise-scale enablement strategies that accelerate seller ramp, improve revenue attainment, and drive partner and customer adoption across platform-based businesses. My work sits at the intersection of Product, Pricing, Legal, Risk, and Revenue—translating strategy into clear, outcome-based narratives that customer-facing teams can execute against.Known as a collaborative, data-driven leader who builds high-performing, inclusive teams and operates comfortably with senior executives in highly matrixed organizations. I’m particularly passionate about enablement that is measurable, scalable, and directly tied to business outcomes.Core focus areas: • Revenue enablement & GTM strategy • Seller readiness, onboarding & continuous learning • Platform & partner enablement • Enablement analytics & performance dashboards • Cross-functional alignment in regulated environments • Talent development & culture
Experience
Director - Gtm Strategy & Internal Communications
Jan 2022 — Present · Salt Lake City, UT, US
Lead enterprise-scale revenue enablement strategy for a $32B business supporting SMB, Mid-Market, and Enterprise customer-facing organizations.• Defined and executed a unified GTM enablement strategy aligning Sales, Product, Pricing, Legal, Risk, and Operations priorities across channels. • Accelerated seller readiness through scalable onboarding, platform launches, and continuous learning tied to revenue attainment and adoption KPIs. • Translated complex offerings into clear value narratives focused on conversion lift, incremental revenue, and customer outcomes. • Reduced ad-hoc frontline communications by 35% through enablement governance and centralized communications. • Established dashboards connecting training completion, readiness indicators, and revenue performance to support executive decision-making. • Led organizational redesign to streamline enablement workstreams and scale impact in a highly matrixed environment.
Education
Westminster University
Bachelor of Science - BS, Marketing
Westminster University
Bachelor of Science - BS, Business Management
Strayer University
Master of Business Administration - MBA, Management
2014
Skills
- Marketing
- Digital Marketing
- Wireless
- Marketing Communications
- Go-to-Market Strategy
- Retail Sales
- Wireless Technologies
- Operations Management
- Retail
- Direct Marketing
- Marketing Management
- Sales
- Email Marketing
- Team Leadership
- Marketing Strategy
- Account Management
- Management
- Telecommunications
- Mobile Devices
- Sales Operations
- Customer Retention
- Crm
- Customer Service
- Strategy
- Product Marketing
- Customer Satisfaction
- Training
- Merchandising
- Competitive Analysis
- Customer Experience
- Start-Ups
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