Diane Ivinskas

Executive, Revenue Enablement & GTM Strategy | Platform & Partner-Led Growth | Seller Readiness, Analytics & Executive Alignment

Role
Director - Gtm Strategy & Internal Communications at Verizon
Location
American Fork, UT, US
LinkedIn followers
500 followers

About Diane Ivinskas

Revenue enablement executive with 15+ years of experience building and scaling global go-to-market and seller readiness organizations in complex, highly regulated environments.I’ve led enterprise-scale enablement strategies that accelerate seller ramp, improve revenue attainment, and drive partner and customer adoption across platform-based businesses. My work sits at the intersection of Product, Pricing, Legal, Risk, and Revenue—translating strategy into clear, outcome-based narratives that customer-facing teams can execute against.Known as a collaborative, data-driven leader who builds high-performing, inclusive teams and operates comfortably with senior executives in highly matrixed organizations. I’m particularly passionate about enablement that is measurable, scalable, and directly tied to business outcomes.Core focus areas: • Revenue enablement & GTM strategy • Seller readiness, onboarding & continuous learning • Platform & partner enablement • Enablement analytics & performance dashboards • Cross-functional alignment in regulated environments • Talent development & culture

Experience

  1. Director - Gtm Strategy & Internal Communications

    Verizon

    Jan 2022 — Present · Salt Lake City, UT, US

    Lead enterprise-scale revenue enablement strategy for a $32B business supporting SMB, Mid-Market, and Enterprise customer-facing organizations.• Defined and executed a unified GTM enablement strategy aligning Sales, Product, Pricing, Legal, Risk, and Operations priorities across channels. • Accelerated seller readiness through scalable onboarding, platform launches, and continuous learning tied to revenue attainment and adoption KPIs. • Translated complex offerings into clear value narratives focused on conversion lift, incremental revenue, and customer outcomes. • Reduced ad-hoc frontline communications by 35% through enablement governance and centralized communications. • Established dashboards connecting training completion, readiness indicators, and revenue performance to support executive decision-making. • Led organizational redesign to streamline enablement workstreams and scale impact in a highly matrixed environment.

Education

  • Westminster University

    Bachelor of Science - BS, Marketing

  • Westminster University

    Bachelor of Science - BS, Business Management

  • Strayer University

    Master of Business Administration - MBA, Management

    2014

Skills

  • Marketing
  • Digital Marketing
  • Wireless
  • Marketing Communications
  • Go-to-Market Strategy
  • Retail Sales
  • Wireless Technologies
  • Operations Management
  • Retail
  • Direct Marketing
  • Marketing Management
  • Sales
  • Email Marketing
  • Team Leadership
  • Marketing Strategy
  • Account Management
  • Management
  • Telecommunications
  • Mobile Devices
  • Sales Operations
  • Customer Retention
  • Crm
  • Customer Service
  • Strategy
  • Product Marketing
  • Customer Satisfaction
  • Training
  • Merchandising
  • Competitive Analysis
  • Customer Experience
  • Start-Ups

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Diane Ivinskas — Director - Gtm Strategy & Internal Communications at Verizon in American Fork, UT, US | Unifers