Diane Svehlak

Co-founder @Big Bounce Beverage Consulting Solutions

Phoenix, AZ, US
MOBILE NUMBERS
+19•••••••24

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WORK HISTORY

Oct 2024 — Present

Co-founder @Big Bounce Beverage Consulting Solutions

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EDUCATION

1978 — 1980

South Eastern

Hospitality/Travel

SKILLS

Concept DesignConsumer MarketingTrade ShowsEntrepreneurshipConcept DevelopmentBranding & IdentitySalesSocial Media MarketingPricingBusiness PlanningBudgetsFoodBrand DevelopmentImport Export Wine & SpiritsLeadershipIntegrated MarketingWine TastingBrand ManagementMarketing StrategyMarketing ResearchFood & BeverageTrainingNew Business DevelopmentSponsorshipNegotiationMarketing ManagementPrivate LabelManagementEvent ManagementStrategic PlanningBusiness DevelopmentMarket PlanningForecastingPublic RelationsMedia RelationsMarketingAdvertisingWineHospitalityMixology Programs

ABOUT DIANE SVEHLAK

Distinguished Industry Executive with over 23 years of expertise in the beverage sector. Celebrated for exceptional skills in brand building, marketing, and sales, she leverages deep industry relationships and an unwavering passion for business growth to transform innovative concepts into thriving commercial successes.Notable AchievementsLeadership Excellence: Pioneered brand development at Access Beverage, Dress The Drink, Q Mixers, Volley, and Owen’s Craft Mixers.Sales Prodigy: Proven success in national and global sales execution and operations.Innovative Brand Architect: Demonstrated versatility and creativity by contributing to diverse beverage brands through brand ID, logo, trademark, product, and packaging expertise.Team Development: Cultivated and mentored high-performing sales teams.Key Account Management: Managed national key accounts across various sectors, including hotels, cruise lines, conventions, stadiums, retail chains, and restaurants.Distributor Relations: Fostered partnerships with leading distributors such as SGWS, RNDC, BreakThru, M.S. Walker, and Allied to bolster national brand growth.Strategic Alliances: Collaborated with top agencies—DNA, IMI, Patrick Henry Creative (PHCP), IGNITE, Ellis Group, SUC, and MindMeld Partners—for effective on-premise management.Event Marketing | Trade Activation: Orchestrated trade and brand marketing initiatives at prestigious beverage events like WSWA, HEE, Vibe, Park City Food & Wine, Aspen Food & Wine, B-4 Summit, and PHCP Showcase.Mixology Activation: Developed captivating mixology campaigns, including RFP Spirit Alliance Pairings and strategic menu placements.PR Strategy: Directed public relations across TV, podcasts, and various platforms, forging strategic partnerships with celebrity brands and spirit & wine companies to amplify brand visibility.

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