Diane Noth

About Diane Noth

For the past 10+ years, I’ve been immersed in the world of retention marketing, crafting data-driven strategies that turn first-time buyers into lifelong customers. Through strategic email, SMS, CRM, and lifecycle marketing initiatives, I specialize in optimizing engagement, boosting retention, and maximizing customer lifetime value.I\'ve worked with a diverse range of eCommerce brands, from fashion and accessories to pet care, home goods, and consumer packaged goods (CPG)—each with unique challenges and opportunities. By leading high-performing teams, developing influencer marketing strategies, conducting A/B testing, and leveraging platforms like Klaviyo, Attentive, Postscript, Yotpo, and Shopify, I’ve helped brands achieve double-digit retention rates, revenue, and engagement growth.Beyond retention, I bring a strong background in B2C and B2B business development, having driven growth through strategic partnerships, customer acquisition, and CRM initiatives. This experience gives me a well-rounded perspective on the full customer journey; from acquisition to long-term loyalty.At my core, I thrive on problem-solving, collaboration, and innovation—turning insights into action and challenges into opportunities. Whether scaling retention programs, refining lifecycle journeys, or leveraging influencer marketing to deepen customer connections, my goal remains the same: keeping customers engaged, happy, and coming back for more.

Experience

1. Klaviyo Champion

   Klaviyo

   Jan 2025 — Present

   Klaviyo Community Champions are Klaviyo’s most passionate and experienced advocates. Hand-selected through an application process, Champions have a deep understanding of Klaviyo products, marketing best practices, and are eager to help others achieve success. Klaviyo recognizes Champions for their exceptional leadership, love for knowledge sharing, and dedication to fostering innovation and growth within the Klaviyo Community.

Education

• University of Illinois Urbana-Champaign

  Master of Business Administration - MBA, Marketing, Entrepreneurship

  2021 — 2022

• University of Virginia

  Bachelor of Science (BA), Psychology

  2012 — 2015

Skills

• Social Media
• Event Planning
• Teamwork
• Research
• Powerpoint
• Microsoft Excel
• Public Speaking
• Management
• Customer Service
• Microsoft Office
• Strategic Planning
• Spanish
• Leadership
• Microsoft Word
• Data Analysis