Diane

About Diane

An accomplished Marketing and Customer Analytics executive with over 17 years of experience delivering actionable media and consumer insights to drive business strategy and profitable growth for brandsA passionate, highly motivated and innovative professional with a proven record of developing cutting edge analytic solutions and framework evaluating marketing effectiveness and consumer behaviors. Extensive and in-depth experience in Media Attribution and Optimization, Marketing and Brand Measurement, Consumer Decision Journey, Market Research, Consumer Insights, Data Analysis, Analytical Innovation, and Advanced Statistical Modeling and Machine Learning techniques leveraging big data sources including media, digital, social, consumer behavior, sales transaction, and brand tracking.Extensive hands-on and supervising experience in predictive modeling; machine learning/AI; marketing mixed modeling; multi-touch attribution; time series modeling; Bayesian Belief Network; Structural Equation Modeling, Customer Segmentation; data mining; and experimental design and analysis. Significant experience in building, managing, and mentoring teams implementing analytics and transforming data insights into brand and marketing knowledge. Specialties: Marketing Effectiveness \\ Digital Analytics \\ Multi-Touch Attribution \\Digital and TV Attribution and Optimization\\ Marketing Mix \\ Consumer Insights \\ Omnichannel Optimization \\Brand Strategy \\ Analytic Consulting \\Financial Services \\ Retail \\Apparel \\Automotive \\ CPG \\Marketing Analytics \\Consumer Decision Journey

Experience

1. Marketing Analytics

   Travelers

   Nov 2022 — Present

Education

• PennWest Edinboro

  M.A, Communication

  1999 — 2001

• Purdue University

  Ph.D Candidate, Communication

  2001 — 2004

• Purdue University

  Graduate Certificate, Management

  2003 — 2003

• Purdue University

  M.S, Statistics

  2002 — 2004

Skills

• Statistical Modeling
• Bayesian Networks
• Market Intelligence
• Market Research
• Predictive Analytics
• Data Analysis
• Segmentation
• Analytics
• Consumer Behaviour
• Consumer Insight
• Advertising Research
• Quantitative Research
• Marketing Research
• Data Fusion
• Business Insights
• Competitive Intelligence
• Predictive Modeling
• Brand Equity
• Customer Insight