Diane M.
Senior Marketing Manager, Medicare Advantage Acquisition at UnitedHealth Group
- Role
- Senior Marketing Manager, Medicare Advantage Acquisition at UnitedHealth Group
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Manager, Medicare Advantage Acquisition
Mar 2018 — Present · Minneapolis, MN, US
Responsible for strategizing, planning, executing and analyzing direct to consumer marketing campaigns to drive Medicare Advantage growth- Increased email campaign performance in New to Medicare segment by revising messaging, delivery timing, and testing new address acquisition process in collaboration with the execution team- Oversee $7.5M direct mail spend and 15M+ direct mail pieces annually resulting in over new members (an increase of 12% over prior year)- Drive 105-115% member applications to marketing goal annually through national direct mail, email and outbound telemarketing campaigns
Education
Saint Cloud State University
Bachelor of Science
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