Diane Juredieu

E-store Manager Absolutcashmere Com @Not Shy

Ville de Paris, FR

PRODUCT CATALOG & E-MERCHANDISING• Conducted pre-purchase analysis and defined the online product assortment• Integrated and published Absolut Cashmere collections (+900 SKUs/year): coordinated translations, photoshoots, and imported product data into the PIM• Managed and optimized e-merchandising, site navigation, and internal search• Monitored stock levels and returns, identified replenishment needs• Analyzed weekly and monthly KPIs, recommended action plans to enhance performanceCOMMERCIAL & MARKETING ACTIVATION• Developed and implemented the commercial activation plan: selected key products/services, created and configured promotional campaigns• Coordinated digital content creation (homepage, landing pages, category pages, newsletters): defined visual direction, created briefs, and oversaw integration and testing• Managed CRM campaigns (Klaviyo): segmented audiences, wrote and scheduled newsletters, conducted A/B testing, and tracked performance• Optimized SEO and monitored SEA campaigns (Google Ads, Meta Ads)UX/UI PROJECT MANAGEMENT• Reported and tracked website bugs, ensuring timely resolution (TMA)• Monitored industry trends and benchmarked digital innovations• Enhanced the customer journey (mobile & desktop): analyzed user interactions and frustrations (GA4, Hotjar by Content Square), improved page layouts and functionalities• Led key projects: digitalization of customer relations, product page redesign, size guide development, product traceability, second-hand service, new payment methodsCOORDINATION OF PARTNERS• Managed external partners, including digital agencies, customer service, logistics teams and carriers• Developed strategic business partnerships

Durham University

Bachelor of Business and Management (BA, Hons.)

Paris-Pantheon-Assas University

First year of Bachelor of Laws LLB (change of degree programme and of university)

Audencia

Master's degree - Grande Ecole , Business Administration and Management, General

Lycée Fénelon Sainte-Marie

French General Baccalaureate, Economics and Social Sciences (ES), European Option