Diane Hatch
Director, Brand & Media Performance @CIBC
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WORK HISTORY
Director, Brand & Media Performance @CIBC
Management of Brand & Media Performance Team at CIBC. Responsible for all Brand, Advertising, Media Effectiveness and Sponsorships research at CIBC.
EDUCATION
Carleton University
Masters Public Administration
McGill University
BA, Joint Honours Political Science & History
ABOUT DIANE HATCH
A senior marketing professional with over 15 years of highly successful experience in marketing research, with particular expertise in brand and advertising communications. A results oriented leader responsible for managing a team of marketing research professionals for one of Canada\'s largest companies. Demonstrated success in project management of all aspects of research and internal client relations, integration with CRM data, as well as dissemination and implementation of insights. Strong written and oral communication skills and ability to clearly articulate complex concepts. • Responsibility for budget $1M+ • People management • Input into business strategy and planning • Research planning, budgeting & design (qualitative and quantitative) • Supplier management and pricing negotiations • Insight-based action-planning • Competitive intelligence and market analyses • Brand strategy development • Creative messaging and positioning strategy • Mass advertising development, testing & performance tracking • New product development and pricing • Share of wallet and customer satisfaction
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