Diane Esqueda
Brand Strategy Kaiser Permanente
- Role
- National Brand Marketing Strategy and Translation Quality Program Manager at Kaiser Permanente
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Diane Esqueda
As an experienced localization professional, I have been guiding healthcare, public…
Experience
National Brand Marketing Strategy and Translation Quality Program Manager
Sep 2015 — Present · Pasadena, CA, US
This role advises internal project teams and key product stakeholders on best practices for culturally inclusive messaging and audience engagement strategies in support of the Kaiser Permanente commitment to ensuring equity in access to quality, affordable care for all. Working with a multicultural agency bench and select preferred localization vendors, this role is accountable to ensure highest quality in-language deliverables, optimization of translation vendor services, digital access process improvements and compliance with state and federal language accessibility regulations for Kaiser Permanente National Marketing organization.
Education
SUNY Oneonta
BA
1979 — 1983
Skills
- Multilingual
- Project Management
- Public Relations
- Proofreading
- B2b
- Telecommunications
- Product Development
- Translation
- Desktop Publishing
- Account Management
- Photoshop
- Strategic Planning
- Program Management
- Marketing Strategy
- Strategy
- Strategic Partnerships
- Advertising
- Social Media
- Training
- Market Research
- Website Localization
- New Business Development
- Marketing
- Product Marketing
- Contract Negotiation
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