Diane Eleaume

Retail Marketing & Client Experience Assistant - Mode other Europe @CHANEL

Paris, FR

As part of the Customer Experience Marketing team for OTHER Europe (Belgium, Netherlands, Luxembourg, Spain, Turkey, Greece), I contribute to strategic projects aimed at elevating the customer experience across CHANEL boutiques and key touchpoints with the House- Coordination of local initiatives and implementation of new in-store services in close collaboration with retail teams, ensuring a seamless and exceptional client experience (including reception, after-sales, alterations, gifting, etc.), aligned with Europe regional guidelines- Supervision of pilot programs and targeted projects designed to enhance the customer journey, such as queue management solutions and exclusive fashion rendezvous- Evaluation of service quality through the management of mystery shopping assessments (Pulse Index), identifying concrete and measurable improvement areas- Identification of opportunities to elevate the in-store customer experience while remaining faithful to CHANEL’s relational promise- Participation in addressing retail challenges, with a focus on ready-to-wear, after-sales services, and digital interactions- Animation of the link between the headquarters and OTHER Europe boutiques to ensure consistent application of the region’s standards and ambitions.