Diane Diprima
Senior Marketing Manager | Product Marketing | Brand Strategy
- Role
- Senior Marketing Manager at iRhythm Technologies, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Diane Diprima
I’m a strategic marketing leader who thrives at the intersection of product, brand, and growth. I conduct market analysis, define brand identities, and craft go-to-market and always-on marketing strategies to drive measurable impact for startups to Fortune 500s.With hands-on expertise in product marketing across digital, traditional, and experiential channels, I develop programs that drive measurable impact. From launching products to scaling growth and deepening brand engagement, I bring editorial precision, cross-functional agility, and a creative mindset to every initiative.My experience spans the full spectrum of marketing, with a core strength in downstream execution, including building sales enablement tools and delivering campaigns that resonate, convert, and grow brands.I’m inspired by innovative organizations that challenge convention and use emerging technologies to reimagine industries in bold, meaningful ways.Let’s connect if you’re bringing a product to market or exploring how to elevate your brand.Skilled in:• Strategic Planning & Market Analysis • Product Marketing & Go-to-Market Strategy • Brand Storytelling & Content Development • Digital Marketing (SEO, SEM, Email, Social) & Performance Analysis • Growth Marketing & Lifecycle Strategy • Partner & Experiential Marketing • Medical Device, Life Sciences & Healthcare Marketing
Experience
Senior Marketing Manager
Jan 2025 — Present
Leading product marketing for ZioSuite, MyZio mobile app, and EHR offerings. Developing and executing IDN-focused marketing in collaboration with Strategic Health System Directors. Overseeing the patient SMS program.
Education
Florida State University
Bachelor’s Degree, Communication
University of California, Davis
Master of Fine Arts (M.F.A.), Dramatic Art
University of Edinburgh Business School
Master of Business Administration (M.B.A.), Entrepreneurship
Skills
- Marketing
- Content Management
- Marketing Communications
- Digital Marketing
- Marketing Automation
- Online Advertising
- Management
- Multi-Channel Marketing
- Start-Ups
- Content Strategy
- Marketing Strategy
- Project Management
- Digital Strategy
- Strategic Partnerships
- Product Marketing
- Salesforce.com
- Copywriting
- Social Media Marketing
- Social Media
- Online Marketing
- Team Leadership
- Strategy
- Demand Generation
- Email Marketing
- Lead Generation
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