Diane Covin
Founder Financial Advisor @The Sterling Group LLC.
Signup · Get unlimited contacts
WORK HISTORY
Founder Financial Advisor @The Sterling Group LLC.
Birmingham, AL, US
The Sterling Group, LLC. provides quality financial strategies, insurance and financial products and services to businesses and individuals. Under the leadership of Diane Covin, LTCP, The Sterling Group has established a tradition of helping business owners and families achieve financial wellness with a strong measure of certainty and peace of mind.Serving clients across the U.S. and globally, The Sterling Group, LLC, offers its clients one-on-one financial guidance through: Estate and financial planning Long-term care Disability income plans Employee benefit plans Other tax-advantaged programsSecurities offered through First Heartland Capital, Inc. Member FINRA & SIPC. The Sterling Group is not affiliated with First Heartland Capital, Inc.
ABOUT DIANE COVIN
Diane Covin is an industry veteran with 32 years of experience in the financial services industry. She is a Partner at Simplicity Group and co-leader of LeSourd Partners, a premier brokerage general agency dedicated to relationship-driven advisor support. With extensive experience in life insurance strategy, advanced case design, and underwriting advocacy, Diane works closely with financial professionals to deliver customized protection and accumulation solutions for their clients.Known for her collaborative approach and commitment to excellence, Diane helps advisors navigate complex planning scenarios while leveraging Simplicity’s national platform, institutional resources, and integrated wealth and protection solutions.Her focus remains simple: empower advisors, elevate client outcomes, and build long-term partnerships grounded in trust and service.Securities offered through First Heartland Capital, Inc. Member FINRA & SIPC. LeSourd Partners, Inc. is not affiliated with First Heartland Capital, Inc.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.