Diana 周游 Tobey
Executive Director at IDEO Play Lab | Product, Strategy, and Innovation
- Role
- Executive Design Director at IDEO
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Diana 周游 Tobey
Entrepreneurial, curious, and empathetic leader with 15+ years of experience shipping product, championing human-centered design practices, leading local and global teams, and crafting strategy at the executive level.
Experience
Executive Design Director
Mar 2025 — Present · San Diego, CA, US
I partner with organizations of every size—from Fortune 10 leaders to seed-stage ventures—to design compelling, human-centered experiences that delight customers and employees. My practice is focused on blending product innovation, game design, and purposeful storytelling into intuitive, engaging digital products that today reach tens of millions of users worldwide.
Education
Tsinghua University
Study Abroad, Chinese Studies
The Wharton School
Bachelor of Science in Economics, Concentrations in Entrepreneurship & Innovation and Marketing
Skills
- Organizational Design
- Process Mapping
- Design Thinking
- UX
- Digital Media
- Management Consulting
- Customer Engagement
- Project Delivery
- Product Launch
- Media Planning
- Brand Development
- Segmentation
- Business Transformation
- Product Leadership
- Change Management
- Client Engagement
- Business Process Design
- Digital Strategy
- Start-Ups
- Social Media
- Workshop Delivery
- Public Relations
- Business Strategy
- Business Process Improvement
- Customer Segmentation
- Product Management
- Strategy
- E-Commerce
- Marketing Strategy
- Brand Awareness
- Benefits Realisation
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