Diana Wiffen
Director of Ux Research and Design @Magnet Forensics
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WORK HISTORY
Director of Ux Research and Design @Magnet Forensics
EDUCATION
University of Waterloo
Hons BA, English
ABOUT DIANA WIFFEN
User experience strategy - Gathering business, technical and customer requirements to develop a clear, consistent and actionable user experience strategy • Interaction design - Creating information architectures, site maps, user flows, wireframes, interactive PDF prototypes • Usability - Over 14 years experience designing, recruiting for, facilitating and reporting on a wide range of usability assessments — from quick, iterative design checkpoints to full-scale formal usability sessions — both in person and remotely (using Web collaboration software). Augmenting recent usability assessments with eye tracking technology. • Insight gathering - Conducting customer interviews, stakeholder workshops, brand requirements gathering sessions and creating personas • Organization and project management - Leading the interaction design team, mentoring new teammates, resourcing projects across the team, growing and maintaining strong business partnerships as a key client-facing contact Specialties: customer experience, experience strategy, interaction design, usability, brand experience, information architecture, insight gathering, user experience
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