Diana Urban

About Diana Urban

With 15+ years of inbound marketing experience, I’ve helped innovative tech companies like HubSpot and BookBub achieve their traffic, lead generation, and revenue goals with my copywriting, content marketing, and project management skills. I’m a reliable, detail-oriented self-starter who loves who loves visual storytelling and crushing goals on deadline. Hire me as copywriting & content marketing consultant: https://dianaurban.com/hire See my portfolio: https://dianaurban.com/portfolio Stellar Track Record: At HubSpot, I doubled landing page CVR and pioneered our documentation. At BookBub, I managed the B2B blog and grew subscribers 70x. Killer work ethic: Bestselling author who’s traditionally published four critically acclaimed novels, which took perseverance and grit. Deadline crusher: 15+ years of project management experience juggling tasks, collaborating cross-department, and keeping teams on-track. Data-driven creativity: Create high-value content to meet KPI goals and use data to find optimization opportunities, so your content works harder for you. Visual storyteller: Package content beautifully, using visuals to make copy more compelling and easier to understand. Gets it done: Reliable, detail-oriented self-starter who requires little oversight and hyperfocuses like nobody’s business.Key skills: writing, copywriting, project management, editing, narrative design, content strategy, content marketing, graphic design, blogging, presentation design, ebook creation, SEO, email marketing, lead generation, lead nurturing, customer acquisitionTools: Wordpress, HubSpot, Photoshop, Canva, CapCut, PowerPoint, Excel, HTML

Experience

1. Book Marketing Coach

   Reedsy

   Aug 2025 — Present · Boston, MA, US

   I offer clients expert book marketing plans, metadata coaching, promotion critiques, and Q&A writeups. Read more details: dianaurban.com/book-marketing-coach Request my services: reedsy.com/diana-urban\"It was such a pleasure to work with Diana! She thoughtfully applied her deep marketing insight to my project and provided honest recommendations that addressed my priorities. She could’ve suggested more costly approaches that wouldn’t have been impactful. Instead, she laid out potential options that allowed me to decide the best next steps. She quickly earned my trust. I value her and am so thankful for her guidance. I give her my highest recommendation.\" —Rosey Lee, author of The Gardins of Edin\"Diana was very professional and helpful. She delivered a 60-page comprehensive marketing strategy that even included a (much-needed) pep talk. Throughout our collaboration, she was always happy to answer any questions I had. I’d recommend her to anyone embarking on the arduous journey of marketing their work.\" —Avery West, author of Rome When It Rains

Education

• Boston University

  Bachelor of Science, Advertising

  2004 — 2008

Skills

• CRO
• Content Marketing
• Project Management
• Wordpress
• Creative Direction
• Css
• Mobile Marketing
• International Marketing
• Social Media
• UX Design
• SEO
• Digital Marketing
• Marketing Automation
• Inbound Marketing
• Facebook
• Ppc
• Web Analytics
• Integrated Marketing
• New Media
• Blogging
• Lead Generation
• Social Media Marketing
• Salesforce.com
• Copywriting
• Web Design
• Online Advertising
• Interactive Marketing
• User Experience
• Content Strategy
• Marketing Strategy
• Email Marketing
• Html
• Google Analytics
• Photoshop
• Online Marketing
• Content Development
• Advertising
• Writing