Diana Thomson
Director of Product Design @iQmetrix
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WORK HISTORY
Director of Product Design @iQmetrix
Vancouver, BC, CA
EDUCATION
British Columbia Institute of Technology
Web Technologies, Web Design and Communications
Capilano University
Diploma, Interactive Design
Pragmatic Marketing
Foundation, Focus, and Build, Product Management
SKILLS
ABOUT DIANA THOMSON
I am an accomplished Director of UX Design with a passion for crafting exceptional digital experiences that engage and delight users. With a career spanning over 14 years, I have consistently driven product success through strategic design thinking, user-centric methodologies, and cross-functional collaboration.Skills and ExpertiseDesign Strategy: Formulating and executing design strategies aligned with business objectives, leveraging market research, competitive analysis, and user insights.User Research: Conducting user research, personas, and usability testing to gain deep insights into user behavior and inform design decisions.Interaction Design: Crafting intuitive and seamless user interfaces, wireframes, and prototypes to create engaging digital experiences.Design Thinking: Applying user-centred design principles, ideation techniques, and rapid prototyping to drive innovation and solve complex problems. I thrive in collaborative design thinking activities with stakeholders and peers, including Design Sprints, Ideation Workshops, Brainstorming exercises, etc. Team Leadership: I strive to build a culture of collaboration. After all, UX and design is a team effort. One of Design\'s most important key accountabilities is to facilitate the process of ideation and solutioning with cross-functional peers and customers rather than as a solo activity. I also believe in autonomy to get the job done the way that makes the most sense for you as a Designer, but also having the capability to defend your design decisions and clearly articulate why you made them. Design Operations: Streamlining and optimizing design workflows, processes, and collaboration to improve the efficiency, quality and scalability of design teams and align design with the business goals. Design System, Standards, and Principles: Defining the organization\'s design values and principles and advancing the design system to improve design consistency and streamline workflows. Tools & Technologies: Proficient in industry-standard design tools such as Sketch, Figma, Adobe Creative Suite etc.
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