Diana Sugihara
Senior Manager Business Intelligence @Cox Automotive Inc.
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WORK HISTORY
Senior Manager Business Intelligence @Cox Automotive Inc.
Irvine, CA, US
In my current role, I align website behavior and attitudes of site visitors for consultative sales support and leverage market research, data analysis, and industry trends to provide client insights using reports, collateral, infographics, and presentations. I manage creative development process by designing visual narratives and distributing insights through internal and external channels to enhance sales while helping OEMs identify opportunities. I also improve client facing deliverables such as sales analytics reports, dashboards, and executive level presentations. Furthermore, I collaborate with sales, product, and marketing to develop strategies that will help OEM clients capitalize opportunities while minimizing competitive threats.In addition, I deliver visualization assets and trainings to the sales analytics team for relevant application while also utilizing visualization in terms of data and research to tell engaging and informative stories about available opportunities.Key Achievements:• Equipped sales team with engaging and actionable insights to strengthen client relationships and close ad sales.• Analyzed website behavior of more than 36M shoppers across Autotrader and Kelley Blue Book sites.
EDUCATION
California State University, Fullerton
Bachelor of Arts, Communication
SKILLS
ABOUT DIANA SUGIHARA
Throughout my career, I have been recognized for bringing to life effective campaigns and plans that effectively reinforce and build brand images. I am an expert at increasing brand visibility and product performance in targeted markets. I have been instrumental in utilizing critical market and competitive research to define target markets and improve product value proposition. I am a proven expert in presenting analytics through storytelling and appealing data visualization techniques to engage the audience.I possess key strengths in creating value, understanding of potential audience, relationship building, creative development, internal cross collaboration, event planning acquiring new customers, and attaining market share.Connect with me with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances!
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