Diana Song
Product Marketing | CTV & Retail Media | Growth
- Role
- Senior Manager, Product Marketing - Ctv at Walmart Connect
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Diana Song
I am a tech-enthusiast who is passionate about the intersection of people, data and storytelling to create meaningful touch points for advertisers to connect with consumers. Currently, I am leading Walmart Connect\'s connected TV portfolio including VIZIO to help advertisers reach shoppers and drive sales using Walmart\'s first-party data & measurement solutions. From enabling commerce-focused ad experiences to unlocking unique media partnerships via Walmart DSP, I am responsible for defining the go-to-market, developing business strategies to inform product roadmaps, and building advertiser-led narratives to scale adoption and grow ad sales revenue for one of Walmart Connect\'s fastest growing products. I approach my work with a full tank of enthusiasm and thrive in dynamic environments where I am constantly learning and partnering with like-minded individuals to deliver innovation within the video space. Outside of work, I love the health & wellness space (certified pilates instructor) and enjoy creating podcast content that I host with my husband.I am open to exploring opportunities in Product Marketing and Corporate Strategy at technology organizations of all stages.Specialties: go-to-market, product marketing, product strategy, ad monetization, video advertising, connected TV, retail media
Experience
Senior Manager, Product Marketing - Ctv
Feb 2024 — Present · Los Angeles, CA, US
Education
The Wharton School
Marketing
University of California, Berkeley
B.A, Political Economy
Skills
- Twitter Marketing
- Workflow Management
- Digital Media
- Google Adwords
- Nielsen
- Comscore
- Interactive Advertising
- Microstrategy Reporting
- Digital Strategy
- Advertising
- Sql
- Salesforce
- Operations Management
- Team Management
- Digital Marketing
- Project Management
- Mobile Advertising
- Salesforce.com
- Microsoft Excel
- Management
- Account Management
- Media Planning
- Social Media
- Facebook Marketing
- Apple Certified
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.