Diana Smith

About Diana Smith

An experienced integrated marketing professional with over 17 years of retail banking and marketing consulting experience. Excels in challenging situations, using creative ways to support departmental needs on process improvement and delivering exceptional customer service to clients and business partners. A practitioner of client first strategy, in an effort to increase customer delight and retention. Known for developing and implementing creative marketing plans that integrate technology solutions. Strong foundation in event planning and activation with focus on promotions, publicity, and digital strategy.Areas of Expertise-Personal Finance & Banking-Digital Marketing-Marketing Communications-Marketing Research & Segmentation-Client Engagement-Customer Relationship ManagementSpecialties: Financial Budgeting, Coaching, Sales, Client Retention, Marketing Consulting, Peer Training/Mentoring, Life Skills Training

Experience

1. Product Owner, Digital Customer Journey

   Mercedes-Benz USA

   Apr 2022 — Present · Atlanta, GA, US

Education

• North Atlanta High School

  High School Diploma

• Syracuse University

  Information Management & Technology, Information Management & Technology

• Georgia State University - J. Mack Robinson College of Business

  Master of Science (M.S.), Marketing - Brand & Customer Management

  2013 — 2014

• Marquette University

  McNair Scholar

Skills

• Marketing
• Budgeting
• Retail Banking
• Events Organisation
• Events Organizing
• Leadership
• Client Services
• Social Networking
• Brand Awareness
• Social Media Marketing
• Banking
• Concierge Services
• Event Planning
• Cross Selling
• Public Speaking
• Financial Services
• Microsoft Office
• Sales
• Social Media
• Customer Service
• Research
• Small Business Lending
• Management
• Project Management
• Budgets
• Banking Relationships
• Analysis
• Marketing Strategy
• Personal Finance
• Html
• Event Management