Diana Liem

Head of Marketing @Fieldpiece Instruments

Carlsbad, CA, US
MOBILE NUMBERS
+19•••••••58

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WORK HISTORY

Aug 2022 — Present

Head of Marketing @Fieldpiece Instruments

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We are a powerhouse team of marketing professionals that manage the strategic and tactical execution of DTC and distributor programs as well as the innovation process and product pipeline (along with R&D). We are a team of product managers, events planning, graphic design, market research and agencies with more growth planned in the next year. Fieldpiece continues to post double digit growth since our founding 30 years ago. We\'ve been accelerating that trajectory over the past few years, doubling again in the next few years. AND we continue to be #1 or 2 in every segment. With raving fans, we love bringing out new products to help meet their HVACR tool and test equipment needs and look forward to adding more ways to make their jobs easier, faster, and better!

SKILLS

Surgical InstrumentsStrategyMarket DevelopmentCompetitive AnalysisSurgeonsGlobal MarketingHospitalsProduct DevelopmentStrategic PlanningOperating RoomCommercializationMarketing ManagementUrologyProduct MarketingProduct ManagementMarketingStart-UpsMedical DevicesNew Business DevelopmentSegmentationBusiness DevelopmentProduct LaunchMarket AnalysisVascularCapital EquipmentInternational MarketingCross-Functional Team LeadershipUpstream MarketingVoice of the CustomerMarket ResearchHealthcareMarketing StrategyForecastingDisposablesPricing StrategyCompetitive IntelligencePositioningProduct Lifecycle Management

ABOUT DIANA LIEM

Global Executive Leader & Strategic Marketer with 20+ years of driving innovation and…

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