Diana Cordova
Marketing Manager at Denver Public Library
- Role
- Marketing Manager at Denver Public Library
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Diana Cordova
I have a passion for all things marketing and communication. I love building powerful…
Experience
Marketing Manager
Nov 2014 — Present · Denver, CO, US
I was brought in as part of a new team to redefine and revitalize the Library’s brand, drive citywide awareness, and engagement.• Co-led development and launch of a citywide brand campaign featuring real customers; elements include OOH advertising, social media, Google ads, POS collateral, newsletters, traditional media, and website landing page.• Directed all creative production from concept to delivery, including photo shoots, design, and collateral across print, digital, and outdoor channels.• Managed $226K annual advertising budget, optimizing spend to maximize reach and ROI.• Produced two publications—a monthly magazine (4,800 print / 500+ digital) and a quarterly Spanish-language edition circulation)—to reach diverse community audiences. • Oversaw all high-profile advertising and collateral development from concept to production. Build and implement annual advertising plans.• Developed and executed social media strategy.• Led and mentored a cross-functional creative team.• Negotiated vendor contracts and managed RFPs.
Education
Regis University
MBA, Marketing
2014
The University of New Mexico
BA, Communications
Skills
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Web Analytics
- Integrated Marketing
- Committee Management
- Strategy
- Incentives
- Brochure Writing
- Brand Consistency
- Loyalty Marketing
- Direct Marketing
- Marketing Strategy
- Social Media
- Eblasts
- Management
- News Release Writing
- Web Content Management
- Joomla
- Newsletters
- Collateral Management
- Marketing
- Training
- Budget Management
- Advertising
- Website Copy
- Theme Development
- Press Release Creation
- SEO
- Online Marketing
- Google Analytics
- Marketing Communications
- Wordpress
- Campaign Management
- Promotions
- Brochures
- Marketing Management
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