Diana Doneit
Senior Manager Go to Market Built Destination Vertical from 1 to 100 Customers @Amadeus
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WORK HISTORY
Senior Manager Go to Market Built Destination Vertical from 1 to 100 Customers @Amadeus
Berlin, DE
Planning and executing go to market activities for in-house advertising services and technology globally, focused on the verticals of airlines and destinations at Amadeus- Scaled programmatic business to €15M and hit profitability for the first time since 2020- Built and led team of 18+ Client Solution Managers and Account Managers
EDUCATION
Hochschule für Technik und Wirtschaft Dresden
Bachelor, International Business
Maastricht University
Masters, International Business
SKILLS
ABOUT DIANA DONEIT
I\'m Diana, a global connector bringing together product, sales, client success and marketing teams at tech companies to drive impact, increase revenues, and promote customer loyalty.As a digital advertising native, I\'ve worked from APAC to The Bay Area and everywhere between. Right now, I\'m working as a Go-to-Market Leader at Amadeus, where I bring our digital advertising solutions to new client verticals and ensure sales have the right tools to sell them. This includes everything from awareness campaigns, keynote content, cross-sell programs, global sales training, and CRM tracking of KPIs. Over 15+ years in digital advertising, I have: GLOBAL MIND: Led a global program to engage 150+ IT Sales People in digital advertising sales to €2M COACHING: Mentored 14 CSMs to apply consultative selling skills that drove $40M in revenue per quarter🤝 LEADER: Managed client success teams at Meta, building out the travel vertical in social advertising for DACH region. LEARNER: Dealt with the nitty gritty of programmatic ad operations as a lead of the client success team at formerly Travel Audience Gmbh (now Amadeus). GETTING THINGS DONE: Organized the first Women in Leadership event in META DACH.What inspires me about my work: I love to see what diverse teams can achieve together - it\'s always bigger than the sum of its parts. The achievement I\'m most proud of was the day that I left Meta. The head of EMEA thanked me personally for my work because I was involved with many projects across the EMEA sales org and beyond.Many people reached out to me from around the globe, saying how my contributions impacted their work positively.I\'m a spearheader of firsts, such as- One of two founding employees at Meta for the DACH market- Organized the first DACH Women\'s conference in Hamburg- Rolled out an EMEA-wide client concierge- Planned, executed and created content for agency training roadshows across GermanyLET\'S CONNECTReady to explore how I can help your GTM efforts? Let’s chat over a virtual coffee! d••••••••@gmail.comFun facts about me- I worked in a basement in Dublin- I was one of the first 40 Meta employees in EMEA- I pushed live the first ads in Germany, organized the first global Hackathon, whilst finishing my Master\'s thesis on the side
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