Diana Haussling

About Diana Haussling

WHO AM I:As a Values-driven, visionary leader, I inspire and influence change by strategically translating complex problems to bold opportunities for significant impact. Valued as a Catalyst for growth, I empower individuals and teams to reach their full potential and maximize results through: • Passion to unlock the potential in organizations and inspire individuals by connecting divergent thinkers and ideas to achieve a common purpose.• Boldness to shatter the status quo and unrelenting drive for excellence to amplify impact.WHAT I BRING: Portfolio Volume:$6B Budgets:$600M Team Leadership: 300+ people Agency Ownership: 20+ agencies Retailers: 45 Channels: 19 eCommerce: 25+ years Market Experience: 8 RelocationsHOW I WINTURNAROUND MANAGEMENT – Transformed struggling organizations by creating pivotal strategies, leading change management, sustainable capabilities, innovative processes, and coached teams to elevate performance and accountability.AI ACCELERATION – Led NA AI transformation initiative to develop proprietary tools enabling predictive pricing, trade planning models, unlocking accelerated media planning and content development capabilities (projected savings +$120M). INTEGRATED MARKETING PLATFORMS – Spearheaded a compound media campaign approach, creating a seamless consumer journey across channels, leveraging strategic partnerships and marketing levers spanning traditional, social, and retail media, delivering 26% contribution to sales and double-digit North Star MetricRESOURCE OPTIMIZATION – Championed transition to agency model for activations, improving efficiency by shifting 30% of lower priority work to focus internal teams on higher priority projects, resulting $54M in cost savings. INNOVATIVE CHANNEL STRATEGIES – Developed channel-specific core portfolio strategies and distribution growth targets, resulting in significant distribution and new item gains across focus retailers, Campbells +$35M, Colgate +$65M.ECOMMERCE STRATEGY – Developed eCommerce portfolio and consumer segmentation strategy, delivering $23% net sales growth and contributing to 40% overall division growth.INDUSTRY TRAILBLAZER – Leading voice in the industry shaping the future of media, omni-commerce landscape, technology, and the future of marketing. Featured in Forbes, Variety, and Ad Age. Delivered compelling keynotes at Amazon Unbox, YouTube Brandcast, and ANA Master of Marketing.

Experience

1. Chief Executive Officer

   Hello Products Llc

   Jan 2025 — Present · NY, US

   Spearhead the growth of an emerging CPG brand as the CEO of hello leading the full operational team: marketing, supply chain, finance, technology, and sales. I have the privilege of leading an incredible team that’s redefining traditional categories with bold innovation and a fresh perspective. The fastest-growing brand in both toothpaste and deodorant #1 in digital penetration in our categories Our mouthwash is soaring with double-digit growth And let’s be honest—we’re the only brand officially endorsed by unicorns! 🦄

Education

• Rutgers University

  Bachelor of Science (BS), Marketing

Skills

• Business Planning
• Performance Management
• Leadership
• Program Management
• Iri
• Retail
• Strategy
• Sales
• Budgets
• Team Leadership
• Social Media
• Merchandising
• Team Building
• Sales Management
• Brand Equity
• Competitive Analysis
• Creative Direction
• Digital Marketing
• Consumer Marketing
• National Accounts
• P
• Building Relationships
• Integrated Marketing
• Training
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Key Account Management